About Us:
Step into a world of opportunities in the realms of Oil and Gas, and Energy with our specialized Recruitment Services. At Kariera Group Recruitment Services, we take pride in being the matchmakers for exceptional talent and the key roles that drive innovation and success in the industry. Our mission is to align skilled professionals with forward-thinking companies, ensuring a perfect fit for both candidate and employer. Let us navigate your career journey or help you find the ideal candidate to power your team. Elevate your career or organization with us, where talent meets opportunity.
About the Role:
The Associate Director of Marketing and Sales will lead the marketing and sales operations of a real estate development company managing a portfolio of medium- and large-scale projects with a combined value of 7 billion Qatari Riyals. The role requires expertise in both corporate and project-specific marketing, sales leadership, and the development of systems to optimize sales processes and customer relationship management (CRM).
Key Responsibilities:
Marketing Responsibilities
1. Strategic Planning and Execution:
• Develop and execute marketing strategies that align with corporate goals and
project timelines.
• Ensure cohesive branding, messaging, and positioning across all projects and
platforms.
• Implement campaigns targeting local and international buyers, investors, and
partners.
2. Project-Specific Marketing:
• Oversee marketing campaigns for real estate projects, emphasizing unique selling
points (USPs) tailored to the target market.
• Guide the creation of sales and marketing materials, including brochures, renders,
and video walkthroughs.
3. Corporate Marketing:
• Strengthen the corporate identity to enhance brand equity and visibility.
• Manage public relations, social media, and digital marketing efforts to
communicate the company’s vision and achievements.
4. Digital Marketing and Analytics:
• Utilize data-driven digital marketing strategies to generate leads and track
campaign effectiveness. • Analyze key performance indicators (KPIs) and optimize marketing budgets
accordingly.
5. Stakeholder Management:
• Build and maintain relationships with agencies, partners, and media outlets to
ensure the smooth execution of marketing initiatives.
Sales Responsibilities:
1. Sales Strategy and Performance:
• Develop a robust sales strategy to achieve revenue goals for all ongoing and
upcoming projects.
• Implement pricing strategies and attractive payment plans to appeal to diverse
customer segments.
2. Sales Team Management:
• Lead, train, and motivate the sales team to perform at the highest level.
• Set individual and team targets and monitor performance to ensure accountability.
3. Customer Relationship Management:
• Oversee the entire customer journey, from initial inquiry to post-sale support,
ensuring high levels of satisfaction and loyalty.
• Develop and implement a structured customer feedback system to continuously
improve service.
4. Market Research and Insights:
• Monitor industry trends, competitor activities, and customer behaviors to refine
sales strategies.
• Translate market insights into actionable recommendations for marketing and
sales.
5. Reporting and Analysis:
• Prepare and present regular reports on sales performance, customer acquisition,
and campaign outcomes to senior management.
• Use data to identify opportunities for growth and improvement.
Systems and Process Development:
1. Sales Management System:
• Design and implement a scalable system to streamline sales processes, improve
efficiency, and ensure accurate tracking of leads, opportunities, and conversions. • Ensure the system enables easy access to sales data, insights, and forecasting for
better decision-making.
2. Customer Relationship Management (CRM):
• Oversee the selection, customization, and deployment of a CRM platform tailored
to the company's needs.
• Ensure seamless integration of the CRM system with marketing and sales
operations.
• Utilize the CRM to track customer interactions, manage follow-ups, and nurture
long-term relationships.
3. Standard Operating Procedures (SOPs):
• Develop SOPs for marketing, sales, and customer management to maintain
consistency and quality in operations.
• Train team members on best practices for system use and customer engagement.
Qualifications and Experience:
• Bachelor's degree in marketing, Business Administration, or a related field (Master’s
degree preferred).
• Minimum of 10 years of experience in real estate marketing and sales, with a focus
on system and process implementation.
• Strong understanding of sales and CRM systems, including platforms like
Salesforce, HubSpot, or similar tools.
• Demonstrated success in leading sales teams and achieving revenue targets.
• Proven track record in both corporate and project-specific marketing initiatives.
Skills and Competencies:
• Leadership and team management skills.
• Exceptional communication and interpersonal abilities.
• Strong analytical skills and data-driven decision-making.
• Proficiency in CRM platforms, digital marketing tools, and sales analytics.
• Knowledge of real estate markets in Qatar and the GCC region.
Key Performance Indicators (KPIs):
• Achievement of sales revenue targets.
• System adoption rates and efficiency improvements.
• Customer satisfaction and retention rates.
• ROI on marketing and lead-generation efforts.
• Quality and timeliness of reporting and insights.