Job description
Linney is a world-class, multichannel marketing services business. We are looking for a performance and social project manager for our client McDonald's to play a pivotal role in delivering paid social activity at pace, from new restaurant openings to reactive competitor responses, ensuring campaigns are delivered seamlessly, creatively and on time.

This is a hands-on role for someone who is highly organised, unflappable and excited by the challenge of managing multiple, fast-turn campaigns across a nationally loved brand, while keeping one eye firmly on what Gen Z wants next. They will be obsessed by social media and on top of industry trends.

Working closely with our McDonald's account manager, local store marketing team, franchisees and in-house paid social specialists, they will bring smart, culturally relevant campaigns to life, from community partnership storytelling to campaigns to drive guest count. They will also work on marketing and merchandising projects to stay aware of current client campaigns.

The ideal candidate will have experience managing creative resource and be naturally curious about culture, trends and platform behaviour. Key responsibilities will include owning end-to-end delivery of paid performance campaigns for McDonald's, shaping briefs, timelines, budgets and deliverables, and managing campaign phasing and asset requirements across platforms such as Meta, Spotify and TikTok.

They will need to support budget management, act as a point of contact for McDonald's teams, and manage expectations, timings and priorities, while handling reactive briefs and last-minute requests calmly. They will be expected to manage the daily workflow of social requirements and coordinate campaign reporting and insights, while championing strong working relationships across creative, social and account teams.

Essential skills and experience:

• Experience in a project management role within a social, digital or integrated agency
• Strong understanding and passion for paid social platforms and campaign delivery
• High level of organisational skills to enable them to manage multiple campaigns
• Confident communication skills to work with clients and multiple stakeholders
• Ability to stay calm under pressure in a busy environment
• A solution-focused attitude
• Good teamworking skills

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