Director, Marketing & Communications

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This position reports to

Vice-President, Sales & Marketing

Your role and responsibilities

In this role you will be responsible for leading the marketing and communications for Drive Products division in the US market, ensuring alignment with the division and Motion business area strategy as well as ABB brand positioning. You will have the ownership of marketing and communications related initiatives based on market understanding and customer centricity to gain awareness, demand and loyalty for our offerings and value propositions which enable business short- and long-term growth The work model for the role is: #LI - Hybrid This role is contributing to the Motion Drive Products division in the US Market. Main stakeholders are both our internal and external customers. You will be mainly accountable for: • Creating, planning, and ensuring implementation of the marketing (and communications) strategies for the go-to-market segments in collaboration with local stakeholders, including global channel partner leadership and global marketing leadership. • Understand the drives market in the U.S. including competitors, customers, influencers and related market trends, and turning these insights into compelling marketing and communication strategy. Drive outside-in thinking in ensuring customer-focused mindset. • Take responsibility for the local marketing planning and execution in alignment with local sales, ABB global marketing and brand guidelines • Drive data driven digital marketing and efficient use of marketing technologies towards the target customers and business objectives and providing necessary data and intelligence as a key stake-holder on potential M&A target companies to accelerate inorganic growth aligned with the division strategy • Lead and ensure executional excellence in the local divisional internal and external communications including employee engagement, media relations, marketing communications and crisis communications • Understand business needs and provide consulting support and advice in applying communication expertise to achieve long-term objectives while collaborating across functions, divisions and business area both locally and globally • Develop external partnerships with subject matter experts in marketing and communication • Leading a team of direct reports ensuring they have the right resources, tools, and collaborative spirit to drive growth and pipeline

Qualifications for the role

• Bachelor's degree in marketing, communications, journalism, business administration or/and related discipline strongly preferred, but will consider extensive experience as well.
• Minimum 10 years of marketing or/and communications experience in a B2B environment (preferably technical/industrial environment).
• Proven experience in leading and measuring successful, innovative and fast-paced brand management, digital marketing, and communications.
• Knowledge of marketing and communications-related technologies, tools, analytics, tactics, creative direction, and production.
• Experienced Team Leader, Salesforce, Monday.com, MS Office
• Excellent knowledge of the English language with strong writing, editing and proofreading capabilities. German is extremely helpful, but not a requirement.
• Candidates must already have a work authorization that would permit them to work for ABB in the US.

More about us

ABB Drive Products serves the industries and infrastructure segments with world-class drives and programmable logic controllers (PLC). With its products, global scale and local presence, the Division helps customers to improve energy efficiency, productivity and safety. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner. myBenefitsABB.com