At Foley, we are revolutionizing the way companies recruit, screen, and monitor drivers. This is an exciting time for us as we scale our B2B vertical SaaS business and modernize our products for the future. If you are a strategic thinker who thrives in complexity, is energized by impact, and wants to work with a team passionate about building great products and helping customers, we would love to talk to you.

We believe in Teammateship, Grit and Innovation .... our core values. Whether collaborating internally or assisting customers, we approach every challenge with humor, optimism, and a commitment to success.

Director of Demand Generation

As the Director of Demand Generation, you will be responsible for developing and executing strategies that drive measurable revenue growth, working closely with our Sales and Customer Success teams to align efforts and optimize lead generation. Reporting to the Head of Growth, you will lead a high-performing team that includes Product Marketing, Program Management, and Digital Marketing functions, ensuring cross-functional collaboration and accountability for revenue marketing goals.

This is a REMOTE option -

Those residing in AZ, CT, FL, GA, IL, IN, MA, NE, NH, NJ, NY, NC, PA, SC, TN, TX, & WI are welcome to apply!

This position offers a salary of $135,000-$160,000

WHAT WILL YOU DO

• Lead the development and execution of demand generation strategies to achieve revenue targets.
• Drive alignment with Sales, Customer Success, and other key stakeholders to ensure a unified approach to lead generation and customer engagement.
• Oversee Product Marketing, Program Management, and Digital Marketing teams, ensuring cohesive, data-driven execution of demand generation campaigns.
• Implement and optimize Account-Based Marketing (ABM) strategies to target high-value accounts and drive conversion.
• Utilize marketing technologies such as Salesforce, HubSpot, 6sense, and others to track, analyze, and optimize the performance of demand generation campaigns.
• Own the end-to-end lead generation process, including lead scoring, nurturing, and pipeline management.
• Drive a metrics-driven culture by defining KPIs, analyzing campaign effectiveness, and reporting results to senior leadership.
• Collaborate with content and creative teams to create high-impact marketing assets that resonate with target audiences.
• Foster an insatiable curiosity for testing, measuring, and iterating new ideas and strategies to continuously improve demand generation results.
• Stay ahead of industry trends and advancements in demand generation strategies, ensuring Foley remains competitive in a dynamic market.

WHAT WE WOULD LIKE YOU TO HAVE

• 8+ years of experience in demand generation, with a focus on B2B marketing with a vertical SaaS or technology company.
• Proven experience in a leadership role, managing and developing a team of Program Managers, Digital Marketing Managers, and Product Marketing Managers.
• Strong leadership skills, including the ability to inspire, motivate, and mentor team members.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Expertise in building and executing ABM strategies and working with marketing automation and CRM tools like Salesforce, HubSpot, and 6sense.
• Deep understanding of digital marketing channels and tools, including SEO, PPC, email marketing, and content marketing.
• Strong analytical skills and the ability to use data to inform strategic decisions.
• Bachelor's degree in marketing, Business Administration, or a related field; MBA preferred.

WHAT YOU'LL LOVE ABOUT FOLEY

The People: Our close-knit, exceptionally talented teams are the heart of Foley. Our employees and customers consistently highlight our team spirit. Check out our customer feedback on Trustpilot.

Outstanding Benefits: Choose from 3 medical plans, 2 levels of dental, and 2 levels of vision plans. Enjoy generous vacation, sick, and personal time off, plus a 401K plan with a match. We support your well-being so you can live your best life.

Ideas Over Egos: In our entrepreneurial environment, you have the freedom to explore new ideas and approaches, backed by a collaborative team.

Professional Growth: We prioritize internal growth and encourage employees to apply for new opportunities. Our People Operations team is here to help you plan and achieve your career goals.

Our Environment: We celebrate success and believe in transparency and teamwork. We invest in collaboration tools to ensure face-to-face interactions, even in a virtual space. Many of our roles are remote, but we ensure our employees remain engaged and connected.

What We Do, How We Do It

Many companies handle recruitment, background screening, and regulatory management in a fragmented way, using different vendors for recruitment, screening, and regulatory requirements. This approach is inefficient, costly, and increases the risk of overlooking important details.

At Foley, we offer a seamless platform that manages recruitment, screening, and regulatory requirements under one roof. By integrating powerful technology with our deep expertise, we provide comprehensive and superior experience for our customers.

Where We're Headed

We are continuously developing new solutions to address future challenges in recruitment, screening, and regulatory management. Our focus is on leveraging extensive data collection and innovative technologies, such as predictive analytics, to identify top talent and assess company risks. Our goal is to deliver cutting-edge solutions that drive success.

What It's Like to Work with Us

• Diving Deep: Become an expert in a niche industry.
• Continual Growth: Advance your career and skills.
• Lifelong Friends: Build lasting relationships along the way.

We are a 250+ person company on the brink of explosive growth, thanks to our AI-powered technology and predictive analytics. If you're ready to join our journey, visit us at: www.foleyservices.com

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