Global Marketing Communications Manager, Motion Services division (location: Europe or US)

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This position reports to

Head of Communication, Motion Services division

Your role and responsibilities

In this role you will be responsible for defining and executing global marketing communication campaigns that elevate brand awareness, drive engagement, and generate business impact. You will manage and take ownership of marketing communications initiatives for Motion Services portfolio to support the business growth. You will work closely with global and local teams, and external partners to ensure our messaging is aligned with business objectives and resonates with our target audience. This role is open globally, but location is set in division key locations such as Italy (Sesto San Giovanni), Finland (Helsinki), Sweden (Vasteras), US (New Berlin), Spain (Madrid) and Turkey (Istanbul). The work model for the role is: hybrid #LI-hybrid You will be mainly responsible for: • Developing and executing global marketing communications campaigns that align with ABB Motion Services business objectives, ensuring alignment with the Motion business area. • Collaborating with Strategic Marketing and regional teams to define annual campaign themes based on market trends, customer needs, and business priorities. • Establishing primary campaign goals, such as brand awareness, lead generation, market expansion, and customer retention, ensuring localization in collaboration with country teams. • Designing an integrated campaign framework covering paid, earned, shared, and owned media to maximize reach and impact. • Creating a cohesive messaging framework to maintain a unified brand voice across all communication channels. • Partnering with Product Marketing and Strategic Marketing to ensure messaging highlights value propositions, competitive differentiators, and customer pain points. • Working closely with Marketing Automation and Digital teams to define key performance indicators (KPIs) and reporting structures for campaign effectiveness.

Qualifications for the role

• Bachelor's or higher degree in Marketing, Communications, Public Relations, or a related field.
• 10+ years of experience in marketing communications, campaign management, or related roles.
• Proven ability to develop and execute global marketing campaigns that drive measurable results.
• Strong strategic thinking, project management, and organizational skills.
• Excellent written and verbal communication skills, with experience in content development and messaging.
• Ability to collaborate effectively with cross-functional teams in a global environment.
• Proficiency in English. Any additional language is a plus.

More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory ABB Motion, a global leader in motors and drives, is at the core of accelerating a more productive and sustainable future. We innovate and push the boundaries of technology to contribute to energy efficient, decarbonizing and circular solutions for customers, industries and societies. With our digitally enabled drives, motors and services we support our customers and partners to achieve better performance, safety and reliability. To help the world's industries outrun - leaner and cleaner, we deliver motor-driven solutions for a wide range of applications in all industrial segments. Building on over 140 years of domain expertise in electric powertrains, our more than 22,000 employees across 100 countries learn and improve every day. go.abb/motion