At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to:
Marketing & Sales Manager

Your Role and Responsibilities

• Marketing strategy Creating, planning, and implementing the marketing strategies for the assigned area in accordance with the business area/division marketing and sales strategy and budget. Defining the marketing targets for the assigned area and ensuring their achievement; and anticipating changes in the market direction proactively and facilitating timely and appropriate remedial action.
• Market Research and intelligence Ensures the market is monitored by developing and maintaining efficient marketing tools and implementing coordinated marketing analyses and activities. To make competitor analyses ranging from full profit and loss account (P&L) and main financial data to company profile and net sales analysis. To make the market and business strategy and identify the growth opportunities based on both internal and external market analysis
• Segment marketing programs Identifying existing and new strategic segments and business opportunities through market analysis, defining strategy/business plans for each opportunity, and coordinating with the relevant teams for the assigned area.
• Channel marketing programs Collaborating, defining and implementing the effective marketing programs to ensure the channel partnership development.

Our Team Dynamics

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the Role

• Bachelor/Master Degree in Engineering (Electrical and Automation preferred)
• More than 15 years Marketing experience in related industries. Multi-national companies experience is preferred.
• Strong strategic thinking and planning capability as critical competency
• Strong interpersonal skills and ability to influence
• Market and Customer orientation
• Fluent English and Chinese

More about us

Electrification provides leading electrical distribution and management technologies, solutions and services to electrify the world in a safe, smart and sustainable way. The portfolio includes medium- and low-voltage electrical components, switchgear, digital devices, enclosures, and circuit breakers, among others. With our products, solutions and services, we collaborate with customers to improve power delivery and security, enhance energy management, efficiency and operational reliability, as we seek to achieve a low carbon society. go.abb/electrification

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.