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Sr Marketing Automation Sp

Reporting to the Director of Marketing Operations, the Global MarketingAutomation Specialist oversees the alignment, implementation, and advancementof Marketing Automation best practices across Honeywell Building Automation(BA). This role works as part of our Center of Excellence (COE) to helpbusiness units grow their understanding and usage of Marketing Automation,while providing a central framework to help improve our lead generation andefficiency as an organization. This role will also be responsible for helpingto establish a solid foundation of operational programs across Marketo andSalesforce.com to ensure data and leads are flowing accurately.
Responsibilities include managing our Marketo instance structure,leading any strategic Marketo related projects, being a go-to Marketo expertfor the business, optimizing program execution by implementing efficienciessuch as templates, implementing more complex functionality for nurturecampaigns, optimizing our usage of forms, iterating on our lead scoringframework, developing KPI's to show our growth and improvement, and being aprimary contact for any issues that arise in the system.
Theideal candidate will have a roll up your sleeves mentality and extensivehands-on experience with Marketing Automation and CRM systems. Marketoexperience is a must and Salesforce.com experience is strongly preferred.

KEYRESPONSIBILITIES

• Develop and execute marketingcampaigns using the Marketo platform
• Optimize lead generation and nurturing processes to drive high-qualityleads
• Collaborate with cross-functional teams to align marketing strategieswith business objectives
• Analyze campaign performance and provide insights for continuousimprovement
• Stay up-to-date with industry trends and best practices in digitalmarketing
• Lead key projects to improve the Marketing Automation functionalityavailable to the Customer Marketing team, improve our lead management processand automation, and simplify and scale current systems.
• Facilitate strategic Marketo projects including integrations, audits,form structure, email send process, nurture campaign development, datanormalization, compliance, subscription management, lead scoring, etc.
• Drive global Marketing Automation standards and best practices acrossthe organization, working with marketing teams in different businesses andregions.
• Maintain all operational programs and ensure that all programs andprocesses in Marketo are compliant with current data privacy regulations suchas GDPR, CANSPAM, CCPA, etc.
• Facilitate the transformation from one-off campaigns to an ecosystemof automated nurture campaigns for our Customer Marketing and e-commerce teams.
• Assist with email execution by maintaining an efficient requestprocess, managing our agency partners, and QAing important programs.
• Demonstrate business impact of Marketing Automation activities such asan increase in leads, improved email performance or better form conversion.
• Diagnose issues with the Marketing Automation process in Marketo and developeffective solutions

YOU MUSTHAVE

• Proven experience of at least 3+years in Marketo platform management
• Marketo Certified Expert or Professional.
• Strong knowledge of digital marketing strategies and best practices
• Proficiency in marketing automation platforms and CRM systems
• Excellent analytical and problem-solving skills

• Advanced English

WE VALUE

• Bachelor's degree.
• Experience using Salesforce.com
• Ability to manage multiple projects across a complex organization.
• Understanding of GDPR, CANSPAM, CCPA and other global data privacy andemail regulations.
• Experience developing Marketing Automation programs at an enterpriselevel.
• Strong communication and presentation skills; able to lead and drivecomplex projects between IT and Sales/Marketing.
• Ability to work in cross-functional teams across a geographically dispersedorganization.

Additional Information

• JOB ID: HRD260489
• Category: Marketing
• Location: Av. Salvador Nava Martinez 3125,San Luis Potosi,SAN LUIS POTOSI,78260,Mexico
• Exempt

Global (ALL)