Alkami is a leading cloud-based digital banking solutions provider for financial institutions in the United States that helps clients to transform through retail and business banking, digital account opening and loan origination, payment fraud prevention, and data analytics and engagement solutions. Alkami's Mobile App Platform has been certified by J.D. Power for providing clients with "An Outstanding Mobile Banking Platform Experience."

Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably's Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). Through our bold investments in technology and people, we empower our clients to grow confidently, adapt quickly, and build thriving digital banking communities through tailored experiences for over 19.5M users.

As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title.

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Position Overview:

The Demand Generation Manager will report to the VP of Demand Generation and be an active member of the Marketing team helping set strategy and direction for the demand generation programs specific to Alkami's online banking solutions. The Demand Generation Manager will work closely with cross-functional teams, and they will design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue. In this role, they'll be responsible for programs to generate and nurture leads via web, email, social, programmatic advertising, targeted ABM and events.

Key Responsibilities & Duties:

• Developing and executing short- and long-term account-based marketing campaigns to drive leads and the sales pipeline across marketing channels including web, email, social, programmatic advertising
• Monitoring and optimizing campaigns and programs
• Developing customer personas and knowing their buying preferences
• Knowing Alkami's suite of data and marketing solutions inside and out

• Assisting in content development to target consumers throughout the customer lifecycle
• Working within a team of digital marketing professionals and collaborating with product marketers to develop and enhance strategies
• Assuring buy-in and budget support from senior leadership and stakeholders
• Measuring and analyzing campaign and marketing success
• Delivering performance reports to leadership and departments you partner with

Qualifications:

• 5+ years of demand generation experience in SaaS and Martech
• Bachelor's degree in Business, Marketing, or a related field or equivalent work experience
• Demonstrated experience working with sales, product and client success organizations
• Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, ABM and paid digital
• Experience working in marketing automation tools such as Salesforce Pardot.
• Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management

Desired Skills:

• Strong content writing skills
• Experience working with email and marketing automation tools as well as ABM platforms such as Terminus, DemandBase, and/or 6Sense
• Excellent project management skills to ensure key deliverables are met on time
• Comfortable with quantitative analysis
• An eager learner who continues to improve his/her craft and is not afraid to test and learn

The salary range for this position is $81,600 to $122,400

Cool Things to Know

Not Just Any Company: Alkami has an awesome diverse and inclusive environment. We have a FUN culture and offer great benefits, including remote-first environment, unlimited paid time off, 401(k) with employer match, and more.

Work Authorization: We cannot offer employment sponsorship at this time. Candidates must be eligible to work in the US for full-time employment.

Recruiters: We are not looking for outside recruiting firms to help us in this search. Thank you for understanding.

Pay Transparency: As of January 1, 2023, new states and locales have enacted pay equity laws that require more pay transparency by employers in the following states: California, Colorado (effective January 1, 2021), Connecticut, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island and Washington.

The Important Stuff

Alkami Technology is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Alkami is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Alkami are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Alkami will not tolerate discrimination or harassment based on any of these characteristics. Alkami encourages applicants of all ages.

#LI-REMOTE

J.D. Power 2024 Mobile App Platform Certification ProgramSM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit jdpower.com/awards.