Company Overview

At Safety Plus Inc., we believe worker safety is a basic human right. We empower businesses with innovative SaaS technology and technology-enabled safety services, ensuring every worker returns home safely. Our mission is to simplify modern safety and transform how organizations protect their people-because failure is not an option.

As the trusted leader in safety management, we are redefining workplace safety through advanced real-time insights, automation, and expert consulting. Our commitment to customer-first solutions, continuous innovation, and data-driven safety programs enables our customers to reduce risk, increase compliance, and build a stronger safety culture.

Why Join Safety Plus?

If you're looking for a career where you can make a tangible impact, grow professionally, and work with a team committed to saving lives and shaping the future of safety, Safety Plus is the place for you.

• Customer-First Mindset: We align every decision with customer success, ensuring we deliver measurable value in workplace safety.
• Technology & Innovation: Our cutting-edge software solutions and AI-powered insights help businesses stay ahead of safety challenges.
• High-Performance Culture: We uphold the Gold Standard in performance, ensuring that our team members continuously grow, lead, and innovate.
• Mission-Driven Impact: Every role at Safety Plus contributes to reducing workplace fatalities and injuries, making a real difference in people's lives.
• Professional Growth: We invest in our employees through structured career development, mentorship, and leadership opportunities.

Position Overview

Are you ready to own and scale demand generation for a fast-growing, mission-driven company? At Safety Plus, we are redefining workplace safety with innovative SaaS technology, and we need a strategic, data-driven marketer to help us drive demand and fuel our growth.

As our Demand Generation Manager, you'll be at the forefront of our go-to-market strategy, developing and executing multi-channel campaigns to attract and convert high-value prospects. You'll create high-quality leads (MQLs) from organic, paid, event, and partner channels, ensuring we engage the right customers at the right time.

This is a high-impact role where you'll also work cross-functionally with Sales, Partnerships, and Customer Success to align marketing efforts with revenue goals. Your work will directly contribute to our 2025 growth target of an 80% revenue increase, helping Safety Plus become a top 10 authority in modern safety programs.

If you're a creative, analytical, and results-driven marketer who thrives in a fast-moving, high-performance culture, we want you on our team!

Key Responsibilities

Lead Generation & Pipeline Growth

• Develop and execute data-driven demand generation strategies across organic, paid, event, and partner channels.
• Own the Marketing Qualified Lead (MQL) goal, ensuring consistent inbound and outbound lead flow.
• Optimize conversion rates through strategic testing, campaign refinement, and audience segmentation.

Organic Marketing & Content Strategy

• Manage Safety Plus's digital footprint, including our website and social media channels.
• Collaborate with our Content Manager to develop compelling SEO-optimized content and thought leadership materials.
• Improve Consultation Request conversion rates by enhancing digital content and user experiences.

Paid Advertising & Performance Marketing

• Plan, execute, and optimize paid campaigns across Google Ads, Bing Ads, LinkedIn, Facebook, and industry-specific platforms.
• Track key performance indicators (KPIs) such as MQL volume, conversion rates, and cost per acquisition (CAC) to ensure efficiency.
• Work closely with content and design teams to develop engaging ad creatives and landing pages.

Event Marketing & Partner Collaboration

• Plan and manage trade show and conference participation to generate high-quality leads.

• Work closely with the Sales, Partnerships, and Customer Success teams to ensure smooth lead handoffs and follow-ups.
• Build strong relationships with industry associations, resellers, and referral partners to expand Safety Plus's reach.

Sales & Partner Enablement

• Provide the Sales team with relevant content, lead insights, and operational support to enhance outbound prospecting.
• Drive MQL growth from partner referrals, aligning with Safety Plus's strategic industry partnerships.

Qualifications

• 5+ years of experience in B2B SaaS demand generation, with a track record of driving pipeline and revenue growth.
• Proven success in multi-channel campaigns (organic, paid, events, and partnerships) that drive MQLs and pipeline growth.
• Expertise in paid media management (Google Ads, Bing Ads, LinkedIn) with a track record of optimizing CAC and ROI.
• Proficiency in CRM and marketing automation platforms (Salesforce preferred) and data-driven decision-making.
• Experience in event marketing and trade show execution.
• Strong communication, project management, and strategic thinking skills.
• Experience in heavy industries (construction, manufacturing, transportation) or agency environments is a plus but not required.