At Apono we empower organizations to run in the cloud by aligning operations and security around access management.
Our platform provides companies with Just-In-Time and Just Enough access across their hybrid environments reducing the access risk while improving productivity. Apono has offices in New York and Tel Aviv and supports dozens of customers across the US and the world including large Fortune 500 companies, and was honored in Gartner's Magic Quadrant for Privileged Access Management.

What are we looking for?

We are hiring an exceptional and passionate Demand Generation Manager to join our elite team. In this role, you'll play a pivotal role in maintaining our marketing operations, optimizing our online presence, and driving content creation efforts that optimize how prospects discover Apono. This role is ideal for a self-starter passionate about marketing technology and content development who thrives in a collaborative, fast-paced environment.
Responsibilities:

• Demand Generation & Lead Nurturing:
  • Develop and execute demand generation campaigns across paid, organic, and referral channels to drive leads and pipeline growth
  • Optimize lead generation funnels, including landing pages, email campaigns, and social media strategies
  • Implement A/B test messaging, creatives, and ad placements to improve conversion rates
  • Implement and track ABM (Account-Based Marketing) tactics to target high-value accounts
  
  
  • Marketing Technology Management:
  • Maintain and administer the marketing stack, including marketing automation platforms and CRM systems
  • Ensure integration, functionality, and reporting accuracy across platforms
  • Be comfortable leveraging new technologies, including AI, in the campaign, lead generation/nurturing process, and content development for the website and blogs.
  
  
  • Website Management and SEO:
  • Maintain, optimize, and expand the company website to align with branding, campaign, product launch, and strategic goals
  • Implement SEO best practices to drive organic traffic and improve search engine rankings
  • Conduct research to stay ahead of SEO algorithms, stay on top of the search, and predict its future
  
  
  • Blog Management:
  • Oversee the company blog, including scheduling, formatting, and publishing
  • Collaborate with internal teams and third-party writers to ensure high-quality, engaging content
  • Author select blog posts that resonate with target audiences and reflect industry expertise
  
  
  • Paid media :
  • Familiarity with Google Ads, LinkedIn Ads, TLDR ads, and retargeting strategies
  • Understanding of paid and organic channel synergy

Keys to Success:

1. End-to-End Ownership:
• Take full accountability for assigned projects and tasks from initiation to completion.
• Ensure timely delivery of outcomes that align with company objectives.
2. Resource Management:
• Effectively collaborate with third-party teams, such as SEO and design partners, to achieve marketing goals.
• Maintain clear communication and ensure external deliverables meet expectations.
3. Team Collaboration and Growth:
• Contribute to a positive team culture, demonstrating a collaborative and solutions-focused mindset.
• Stay updated on marketing trends and continuously seek opportunities for professional development.

Requirements:

• 3+ years of experience in demand gen, marketing operations, website management, or digital marketing in a SaaS B2B company- a must
• Proficiency with marketing tools such as HubSpot CRM, Salesforce, WordPress, Google Analytics, SEMrush, and Apollo
• Bachelor's degree in Marketing, Communications, or a related field
• Ability to wear multiple hats and adapt quickly to the changing priorities of a startup
• Comfortable using AI tools to assist in the development/refinement of content for blogs
• Strong understanding of SEO principles and best practices
• Excellent communication, organization, and project management skills
• WordPress proficiency to manage a website, create pages, and create blog posts
• Social media management is a plus

Nice to Have:

• Cybersecurity Experience: Familiarity with cybersecurity concepts, trends, or industry best practices to support targeted messaging and campaigns
• Writing Background: Demonstrated experience in crafting compelling narratives, whether through journalism, creative writing, or technical documentation
• Copy Editing Experience: Strong attention to detail and proficiency in editing content for clarity, grammar, and consistency

These additional skills will enhance your ability to contribute to our mission and deliver exceptional marketing results.
Why Join Us?

• Opportunity to impact a growing brand in a dynamic industry.
• Collaborative and supportive team environment.
• Access to learning resources and career development opportunities.

If you're passionate about marketing technology, creative storytelling, and making an impact, we'd love to hear from you!

Fraudulent Employment Offers

Beware of employment engagement and phishing campaigns using fraudulent domains. Scammers impersonate Apono employees via email or chat, sending fake offer letters in exchange for personal information. These communications are not from us, and we have no involvement with them. Legitimate Apono communication comes only from "@apono.io" emails. Our hiring process includes interviews and never requires social security details, payments, or equipment purchases. If you receive a suspicious message, please contact hr@apono.io.