Technical Product Marketing Specialist - Breakers and Digital

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

This position reports to

Product Marketing Manager ELSP

Your role and responsibilities

In this role, you will champion the market introduction and growth of our cutting-edge digital low-voltage solutions, including cloud-connected devices and systems. The work model for the role is: #Li-hybrid This role is contributing to the Smart Power Division which is part of the Electrification Business in Spain. Main stakeholders are the local sales team, global Agile Units, ABB's channel partners and end users. You will be mainly accountable for: • Develop and implement impactful product marketing strategies for the assigned area/segment, defining compelling value propositions and ensuring clear product positioning aligned with global strategy. • Own and achieve product marketing targets and budgets, proactively monitoring progress and implementing improvement plans to ensure success. • Create and execute the annual marketing plan in collaboration with relevant teams, developing business plans focused on market growth. • Develop and execute marketing strategies specifically for our digital offerings, translating complex technical features (like industrial communication protocols and cloud connectivity) into clear customer benefits and value propositions. • Lead market analysis efforts with the sales team, generating accurate forecasts and plans based on customer research, market conditions, and competitor insights. • Enable sales execution by providing targeted materials and strategic guidance to sales teams. • Enhance sales team effectiveness through comprehensive product knowledge training (technical and sales) and fostering a culture of knowledge sharing. • Collaborate with sales and technical teams to demonstrate how our digital and connected breaker portfolio helps customers achieve goals in energy efficiency, predictive maintenance, and smart energy management. You will join a high performance and collaborative team, where you will be able to thrive and contribute meaningfully to our shared success

Qualifications for the role

• Deep understanding of the low-voltage electrical distribution market, including trends in digitalization and energy management.
• Have strong technical understanding of low-voltage circuit breakers.
• Proven understanding of industrial communication protocols (e.g., Modbus, Profinet, EtherNet/IP) and IoT concepts within the industrial automation or energy management space.
• Experience with cloud platforms and data analytics related to energy management or electrical distribution systems is a strong plus.
• Familiarity with Industry 4.0 concepts and their application in electrical distribution.
• Expertise in Product Information Management (PIM) systems, Marketing Automation and Analytics, CRM and Sales Enablement tools, Microsoft Office Suite (PowerPoint, Excel, Word), Collaboration Tools (e.g., Microsoft Teams, Slack, Zoom).
• Strong problem-solving skills with an innovative approach.
• Extensive knowledge of low voltage distribution systems.
• You are at ease communicating in Spanish and English.
• You hold current visa/work permit valid in Spain.
• Projects you might work on:
• Launching a new cloud-connected circuit breaker range to the Spanish market.
• Developing technical marketing materials and training programs focused on integrating our digital solutions into customers' existing Industry 4.0 infrastructure.

What's in it for you?

• Flexibility: we have hybrid work options, make the best out of them!
• Get exposed to cutting-edge technology in Electrification and have a visible impact on the future
• Get motivated by continuous improvement in what we do and how we do it, bring your know-how.

Benefits

• Flexible work practices
• Canteen
• Company mobile phone
• Learning & development offering
• Employee Share Acquisition Plan

More about us

ABB's Smart Power division is the technology leader, with solutions that make power supplies smart, connected and protected. Our product portfolio provides the latest and most advanced technologies in power conditioning, low-voltage circuit breakers, switches, motor protection and control, and safety products. With data driven insights the energy efficiency, reliability and management of electrical assets can be optimized. We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory