Marketing and Communications Manager for North America - Process Industries

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This position reports to

Business Communications Manager

Your role and responsibilities

An exciting opportunity has become available in ABB North America as marketing and communications manager for its division Process Industries. The role holder is an enthusiastic team player, creative, proactive and self-motivated, and is familiar with digital marketing and marketing automation tools. Reporting to the Global Business Line Communications and Marketing Manager for Mining, you will contribute to the business' success and growth through customer focused marketing communications plans and campaigns for the local unit North America, with a strong focus on increasing brand visibility, building thought leadership and contributing to revenue by driving digital marketing approaches that nurture customers throughout their buying journey. You work closely with the Local Management and Sales Teams and the Business Line Communications Leads to develop, localize and implement integrated marketing communications initiatives and campaigns to promote ABB's portfolio and references to key stakeholders, including customers, trade media, influencers and employees. You will ensure executional excellence for all communications in line with brand positioning and identity, as well as global/local strategy. This role is open in Canada, US and Mexico, with a preference for Canada (Montreal). • Translate the global business line marketing and communications strategies into marketing and communication plan for the local unit, to increase brand visibility, thought leadership and demand creation. • Collaborate with the local management and the sales teams as well as the global BL Communications managers to create meaningful, relevant and impactful stories and communications materials that promote ABB's portfolio, local projects, and local experts, including success stories and references, press releases, videos, presentations, speeches, articles, social media posts. • Manage and organize participations in local events such as trade exhibitions or external customer seminars as well as ABB owned events, positioning the ABB brand, solutions and leaders. • Coordinate, prepare and drive internal local communications to make sure employees are informed and engaged. • Plan, organize and host local townhalls together with the local management team.

Qualifications for the role

• University's degree preferably in journalism / communication / marketing / or related field.
• Min 8+ years of experience in marketing communications, ideally in communication agency or related B2B industries.
• Strong project management skills with the ability to manage several projects at the same time.
• Excellent communication skills (verbal and written) in English with ability to explain technology in an easy and engaging way.
• Creative personality and innovative mindset with the capacity to come with new and fresh ideas, while ensuring consistency with brand and BL positioning.
• A solution-focused and self-starter mindset combined with passion for strategic and analytical thinking.
• Strong command of digital marketing and marketing automation (SalesForce, Pardot, etc).
• Business acumen expected to develop a deep understanding of the business and portfolio.
• Self-starter who is collaborative, strong networker and team player.

Benefits

• Retirement plan
• Accident insurance
• Healthcare plan
• Wellbeing program

More about us

We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. For the ninth consecutive year, ABB Canada has been recognized as one of Canada's Best Employers by Forbes magazine. Consistently ranked as one of Canada's Top 100 Employers, Montreal's Best Employers, Canada's Best Employers for Young People, Canada's Greenest Employers and a long-time recipient of the Women in Governance Parity Certification, ABB's culture and commitment is to provide a caring workplace where everyone collaborates, feels valued, respected, included and supported. Also committed to ensuring that all policies and practices respect the Employment Equity Program, we aim for our workforce to be truly representative of the four designated groups; women, aboriginal people, members of visible minorities, and/or persons with disabilities. ABB will provide reasonable accommodation to the applicant with disabilities and encourage applicants to self-identify in the application process. ABB's Military Reservist Policy offers Canada's Reserve Force members the flexibility to undergo military training and activities while maintaining job security, seniority, pay, benefits, and privileges as ABB employees, including up to 15 paid working days per year for training, as well as extended leave for operations both in Canada and abroad, ensuring seamless career integration with our nation's defense forces.