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Demand Generation Specialist


Kaleris
2 days ago
Posted date
2 days ago
N/A
Minimum level
N/A
OtherJob category
Other
Job Description:

About the Role

Kaleris is a private equity-backed software firm focused on supply chain optimization, headquartered in Atlanta, Georgia. We are a global leader in the supply chain execution market, focused on accelerating the transformation of digital supply chain for industrial and finished goods shippers and carriers by combining best-in-class solutions for challenges tied to transportation management, yard management, shipment visibility, and asset management, across rail, truck, and ocean liners.

We are looking for a Demand Generation Specialist to lead strategic initiatives that generate and accelerate pipeline. This role is ideal for a data-driven marketer who thrives in a fast-paced SaaS environment.

Kaleris is looking for...

A detail-oriented, data-driven Demand Generation Specialist to help execute and optimize marketing campaigns that drive qualified leads and pipeline for our sales teams. You'll play a key role in running strategic programs across email, digital advertising, content promotion, and events.

Responsibilities

• Plan and execute targeted multi-channel marketing campaigns to generate and nurture leads across key verticals

• Work closely with the rest of the marketing team to ensure a consistent campaign ecosystem

• Monitor campaign performance and measure ROI on paid investments

• Assist in reporting on KPIs such as MQLs, conversions, and run those against pipeline revenue targets to determine tactical plans to improve lead conversions and engagement

• Collaborate with Sales and RevOps to ensure smooth lead handoff and alignment on follow-up strategy

• Help manage the marketing activity content calendar to ensure demand gen campaigns are happening for all critical Go-to-Market initiatives

• Build campaign assets including emails, landing pages, forms, and tracking links using HubSpot

Requirements

• 2-5 years of experience in B2B marketing, ideally in SaaS or enterprise technology

• HubSpot certification preferred

• Hands-on experience with marketing tools such as 6sense, Chili Piper, Canva, Monday.com

• Familiarity with Salesforce or similar CRM platforms

• A strong sense of organization, attention to detail, and ability to manage multiple campaigns

• Comfort working with data, campaign metrics, and reporting tools

• Analytical mindset with strong Excel or data visualization skills

• Ability to manage multiple projects and deadlines in a fast-paced environment

• Excellent communication and collaboration skills

• Ability to work in Adobe - Photoshop and/or InDesign, is a plus.

Benefits & Compensation

• To be added by TA based on approved hiring location

The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned from time to time or the scope of the position may change necessary to business demands.

We are an equal-opportunity employer and value diversity at Kaleris. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Kaleris is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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JOB SUMMARY
Demand Generation Specialist
Kaleris
Alpharetta
2 days ago
N/A
Full-time

Demand Generation Specialist