At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to:
Business Manager - Commercial&Operations

Key Responsibilites

• Responsible for developing the marketing communication strategy and maintaining the positive image of the company and its brand and value proposition in the minds of the customers
• Ensures relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines
• Responsible for selecting relevant marketing communications tools, adapting, translating, and implementing, as required, to support sales initiatives and meet the company's objectives in the local business
• Contributes to the development of inter-divisional/functional marketing initiatives
• Adapts and develops promotional activities using events, fairs, online communication campaigns, print media, and other communications vehicles to promote products, systems, and services across the lifecycle
• Stimulates lead generation through advertising, sponsorship, and other promotional activities
• Ensures sound communication across multiple and appropriate trade media in line with the ABB communications framework to extend the company's visibility
• Researches, identifies, and selects external marketing communications service providers
• Defines quality and delivery targets of externally assigned activities, monitors ongoing progress, and resolves issues
• Ensures global targets and metrics for marketing communications initiatives are properly implemented and develops additional local measures, as required,
• Reviews and evaluates results upon completion of the activities,
• Maintains and encourages a positive and integrated network in internal and external communication communities to promote knowledge of current practices and innovation

Qualifications

• Bachelor's Degree in Marketing, Advertising, PR, Communications, Journalism, or a related field
• Minimum of 8 years' experience in communications and marketing positions
• Proficient writing and editing skills. Lead and nurturing experience is important Marketing in automation sector knowledge is important
• Highly collaborative leader who can work in a matrixed organization
• Experience working in a multinational organization
• Good command of English and Turkish
• Highly developed skills in project oversight, with experience in concurrently handling multiple projects

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.