Product Marketing Specialist, Smart Power

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Marketing & Sales Manager ELSB & ELSP

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training. The work model for the role is: Onsite You will be mainly accountable for: • Implements the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy. • Achieves product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed. • Focuses on achievement of orders and drives continuous improvement in the Net Promoter Score (NPS). • Executes annual marketing plan in collaboration with relevant division and/or product groups. • Develops business plans focused on driving business development for a defined market. • Coordinates market analyses with the Sales team and defines appropriate forecasts and plans related to product marketing. • Evaluates and shares customer research, market conditions, and competitor data. • Oversees the sales execution for assigned products by providing relevant materials and guidance to the Sales team(s). • Drives sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson. • Ensure products are competitively priced and that required margin targets are achieved and maintained • Ensure internal and external training with customers are conducted on a regular basis

Qualifications for the role

• BTech/ BEng Electrical Engineering
• 2 to 5 years relevant experience
• Experienced in industrial digital communication protocols

More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory Preference will be given to previously disadvantaged candidates in line with the company's employment equity targets.