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MANAGER, DIGITAL REVENUE GENERATION (UNIVERSITY OF TOLEDO) Toledo, OH

THE RUNDOWN Playfly Sports is looking for a Manager, Digital Revenue Generation to join our team in Toledo.

The Manager, Digital Revenue Generation is responsible for remaining current on e-mail marketing best practices. This includes contact strategies, data capture and campaign analysis, deliverability, and CAN-SPAM compliance.

Plan, develop and implement strategies for targeted marketing campaigns and may also be responsible for data extraction, list or lead generation and evaluation of the effectiveness of marketing campaigns. Day-to-day leadership and mentoring of this position will be provided by Playfly Aspire Leadership. Manager, Database Marketing and Analytics will receive the tools, programs, and systems necessary to "BE GREAT."

WHAT YOU'LL ACCOMPLISH Digital Marketing Oversight:

• Plan, manage, and execute digital marketing campaigns across email, paid social, display ads, and retargeting platforms to promote ticket sales and events.
• Align digital strategy with the overall goals of the ticketing department and larger Athletics brand.
• Work closely with creative and communications teams to develop compelling content, graphics, and calls to action.
• Develop campaign calendars and timelines that support season tickets, mini plans, single-game sales, and special events.

Email Marketing:

• Lead email marketing strategy for the ticketing department, including list segmentation, content planning, and scheduling.
• Build and manage email campaigns for ticket promotions, game-day information, renewals, and fan engagement.
• Coordinate the setup and delivery of automated workflows (e.g., welcome series, post-purchase messages, win-back emails).
• Conduct A/B testing on subject lines, copy, and send times to optimize open rates and engagement.
• Ensure compliance with email marketing best practices, university guidelines, and NCAA regulations.

Campaign Strategy & Audience Targeting:

• Create customer segments based on purchase behavior, engagement level, and fan demographics using existing CRM and ticketing platforms.
• Leverage marketing platforms and basic analytics to measure campaign effectiveness and fan response.
• Identify new audience opportunities to grow attendance and revenue, including lapsed buyers, families, students, and alumni.
• Collaborate with the ticket sales team to share targeted lead lists and support outbound campaigns.

Collaboration & Communication:

• Serve as the primary point of contact for digital and email marketing within the ticketing department.
• Work cross-functionally with athletics marketing, creative, and IT teams to coordinate messaging and maximize campaign reach.
• Stay current on digital marketing trends and make recommendations to enhance strategy and results.
• Assist in training student interns or part-time staff on marketing platforms and tools as needed.

WHAT YOU'LL BRING

• Bachelor's degree in Sports Management, Business, Mathematics, or other related fields required
• 1-3 years of experience in e-mail marketing, direct marketing, database marketing, or marketing research
• Computer and Microsoft Office application proficient, with advanced-level Excel skills preferred
• Knowledge of CRM databases and athletic ticketing systems
• Experience with Spectra (Paciolan), SalesForce, digital & e-marketing, and FanOne/Adobe Campaign or similar HTML email platforms preferred
• Passion to work in the sports industry
• Ability to work well with others and confidence when taking initiative
• Exceptional project management skills and attention to detail
• General understanding of enterprise level reporting tools
• Basic understanding of direct-to-consumer business, affiliate marketing, competitive/business environment and consumer behavior
• Strong written and verbal communication skills
• Keen ability to collaborate internally/ externally; conceiving, creating and executing marketing plan designs
• Ideal candidate will be comfortable working in a dynamic, entrepreneurial, changing environment and be able to make decisions independently
• Desires continued personal and professional development

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS

• The work is sedentary in nature
• Walking, standing, bending and carrying of light office items is required
• The work is typically performed in an adequately lighted and climate-controlled office environment
• May require occasional travel

WHAT WE DO Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through Playfly Esports, operators of North America's largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

WHAT WE STAND FOR At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it's just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

ACCOMMODATIONS Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.