Interim Performance & Demand Generation Manager
BrightLocal
2 days ago
Posted date2 days ago
N/A
Minimum levelN/A
Partly remoteRemote policy
Partly remoteAbout BrightLocal
We're currently hiring a full-time Performance & Demand Generation Manager, but this will take time. To bridge the gap and accelerate progress against our MQL goals, we're looking for an experienced contractor to:
Goals of this role
Short-term: Stabilise performance
Deliverables we expect
We're currently hiring a full-time Performance & Demand Generation Manager, but this will take time. To bridge the gap and accelerate progress against our MQL goals, we're looking for an experienced contractor to:
- Take over paid performance campaigns
- Deliver MQL growth
- Lay down scalable systems in Hubspot, including nurture workflows and lead gen infrastructure, that our permanent hire can pick up and run with.
Goals of this role
- Stabilise and improve our paid media performance
- Drive high-quality MQLs to meet growth targets
- Build foundational, scalable lead gen and lifecycle workflows
- Set up HubSpot-based infrastructure (including leveraging in-built AI tools) that drives long-term results
Short-term: Stabilise performance
- Audit and optimise paid campaigns (Google Ads,, Meta, StackAdapt):
- Audit current paid media campaigns and recommend budget reallocations
- Optimise creative, targeting, bidding, and landing pages to reduce CPL and increase MQLs
- Set up or improve campaign-level reporting using HubSpot campaign tools and attribution models
- Attribution & reporting
- Set up or enhance campaign tracking and funnel performance visibility using Hubspot
- Lifecycle email nurture workflows
- Design and implement automated email journeys for new leads segmented by product interest, persona, or behaviour
- Apply Breeze Intelligence to surface and act on behavioural triggers, drop-off points, and optimisation opportunities
- Use HubSpot's AI-powered content assistant for rapid, high-quality copy production
- Lead gen workflow automation
- Build automated lead capture → qualification → nurture → sales hand-off processes
- Ensure lead routing and enrichment are accurate and documented
- Integrate lead gen campaigns across webinars, content, and paid acquisition into Hubspot workflows
- Use Breeze Intelligence and predictive lead scoring to refine targeting and qualification
- Lead scoring model setup
- Design and implement lead scoring models in Hubspot based on BrightLocal's ICPs.
- Use a combination of firmographics (e.g., company size, sector), engagement data (e.g., pageviews, email clicks), and intent signals to define scoring logic
- Leverage Hubspot AI and Breeze Intelligence to support model development and future refinement
- Align scoring with sales handoff thresholds and pipeline readiness
- Conversion rate optimisation (CRO)
- Run A/B tests on landing pages and lead capture flows
- Optimise forms, CTAs, and smart content to drive more conversions from existing traffic
- Deploy personalised CTAs and smart content blocks based on lifecycle stage, persona, or lead score
- Measurement & handover
- Build or enhance dashboards to track MQLs, CPL, ROI, and campaign performance
- Document all workflows, scoring models, and automation logic for smooth handover
- Provide a transition report and playbooks for the incoming full-time hire
- B2B SaaS experience with strong results in demand generation and paid performance
- Expert-level Hubspot user, especially in:
- Breeze Intelligence
- Lead scorng model setup (from scratch)
- Lifecycle automation workflows
- AI-powered content/email generation
- Attribution and campaign reporting
- Proven track record managing £XXk+ monthly paid budgets
- Strong project documentation and stakeholder communication skills
- Able to work independently and hit the ground running
- Availability to work in UK timezone or with overlapping hours
Deliverables we expect
- Paid campaign audit & optimisation roadmap
- Email nurture and lead gen workflow maps & Hubspot implementation
- Fully implemented lead scoring model aligned to BrightLocal's ICPs
- Attribution and funnel performance dashboard
- Landing page and lead gen asset performance benchmarks
- Documentation and playbooks for campaign setup, scoring logic, routing rules, and handover
JOB SUMMARY
Interim Performance & Demand Generation Manager
BrightLocal
Truro
2 days ago
N/A
Contract / Freelance / Self-employed
Interim Performance & Demand Generation Manager