Our client, a boutique financial firm in NYC, is looking for a Vice President of Demand Generation Marketing to lead their customer acquisition efforts for small and mid-sized businesses (SMBs). This role is ideal for a player-coach who thrives in a fast-paced environment and is equally comfortable setting strategic direction and executing campaigns. The ideal candidate will bring a proven track record of driving demand at scale through both digital and direct mail channels. You will be responsible for owning and optimizing the entire demand generation funnel - from awareness to conversion and beyond - leveraging data, technology, and creativity to deliver measurable growth. This is a highly visible role with direct impact on revenue, working closely with cross-functional teams including Sales, Product, and Marketing Ops to fuel their growth engine. This is a hybrid role that requires 3-days/week onsite in Midtown Manhattan.

• Salary:$150-200k

Responsibilities:

• Lead the strategy, planning, and execution of demand generation campaigns across digital (paid search, display, social, email) and direct mail channels
• Own the full customer acquisition funnel, ensuring a seamless and optimized lead journey from first touch to sales-qualified lead
• Develop and manage lead nurturing programs to improve engagement, retention, and conversion
• Use a data-driven approach to measure performance, conduct A/B testing, and continually optimize conversion rates across all touchpoints
• Collaborate with Sales to ensure high-quality lead delivery, alignment on lead scoring, and closed-loop feedback
• Manage marketing automation and CRM systems to track, report, and analyze campaign performance
• Mentor and grow a high-performing demand generation team while remaining hands-on with execution
• Identify new tools, trends, and strategies to improve the effectiveness and scalability of demand generation efforts
• Own and manage the demand generation budget, ensuring efficient and effective use of spend to drive ROI

Required Qualifications:

• 10+ years of experience in B2B demand generation, with a strong background in financial services or fintech targeting SMBs
• Proven success managing large-scale lead generation programs with both digital and direct mail components
• Deep understanding of high-volume lead environments and experience optimizing funnel performance at scale
• Demonstrated ability to act as a player-coach - leading a team while remaining actively involved in campaign execution
• Strong expertise in marketing automation, CRM platforms (e.g., HubSpot, Marketo, Salesforce), and analytics tools
• Data-driven mindset with the ability to analyze performance metrics and translate insights into action
• Experience working cross-functionally with Sales, Product, and Data teams to align on goals and optimize results
• Exceptional project management, organizational, and communication skills

If you meet the required qualifications and are interested in this role, please apply today.

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