Segment Marketing Director Factory Automation

Emerson
Are you a strategic, results-driven leader with a proven track record in driving growth for complex, B2B product portfolios? If yes, we have a great opportunity for you!
As Segment Marketing Director, Factory Automation, you will set the strategic vision and lead the execution of go-to-market strategies across Factory Automation target segments. You will be accountable for driving revenue growth and market leadership by integrating market intelligence, customer insights, and business objectives into actionable growth plans that position our portfolio for success.
You will oversee and guide a team of segment marketing professionals, ensuring alignment with sales, product management, and marketing communications to deliver impactful product launches and sustained adoption. By championing segment-specific strategies, you will tailor positioning, pricing, and messaging to diverse market needs, while fostering cross-functional collaboration to accelerate growth and build strong market presence.
As a senior leader, you will cultivate a high-performing team culture, drive innovation, and serve as the primary advocate for segment marketing excellence across the organization.
This role can be based in any DAUT site globally that has a strong Factory Automation focus.
In This Role, Your Responsibilities Will Be:
Who You Are:
You excel at translating market insights and business objectives into actionable growth strategies that deliver measurable results, demonstrating a strategic mindset and strong business acumen. You are both analytical and creative, able to deal with complexity and understand how to balance a long-term vision with practical implementation. As an inspirational leader, you are able to build and mentor high performing teams, attract top talent and cultivate effective teams. You are highly collaborative, comfortable in cross-functional, blended environments and have the organizational skills to foster successful partnerships.
For This Role, You Will Need:
Our Culture & Commitment to You:
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
ABOUT US
WHY EMERSON
Our Commitment to Our People
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.
We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.
At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.
Accessibility Assistance or Accommodation
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com.
ABOUT EMERSON
Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!
No calls or agencies please.
As Segment Marketing Director, Factory Automation, you will set the strategic vision and lead the execution of go-to-market strategies across Factory Automation target segments. You will be accountable for driving revenue growth and market leadership by integrating market intelligence, customer insights, and business objectives into actionable growth plans that position our portfolio for success.
You will oversee and guide a team of segment marketing professionals, ensuring alignment with sales, product management, and marketing communications to deliver impactful product launches and sustained adoption. By championing segment-specific strategies, you will tailor positioning, pricing, and messaging to diverse market needs, while fostering cross-functional collaboration to accelerate growth and build strong market presence.
As a senior leader, you will cultivate a high-performing team culture, drive innovation, and serve as the primary advocate for segment marketing excellence across the organization.
This role can be based in any DAUT site globally that has a strong Factory Automation focus.
In This Role, Your Responsibilities Will Be:
- Develop and lead the overarching segment marketing strategy for the SBU Factory Automation portfolio, ensuring alignment with business objectives and driving market growth across all target segments
- Oversee the creation and execution of integrated go-to-market plans, coordinating cross-functional teams to ensure successful product launches, accelerated adoption, and sustained revenue generation
- Synthesize market intelligence, customer insights, and competitive analysis to inform strategic direction, define new target industries or applications, identify new opportunities, and refine value propositions for each segment
- Guide the positioning, messaging, and pricing strategies at the segment level, ensuring differentiation and optimal market fit across diverse regions and customer groups
- Direct the development of lead generation, sales enablement, and training programs in partnership with sales, marketing communications, and revenue operations teams to maximize pipeline and sales effectiveness
- Foster strong collaboration with Product Management, share customer needs to be considered in new product development, and ensure future products and solutions are tailored to market requirements
- Act as a crucial connector among cross-SBU Product Management, Sales, and Marketing Communications teams; key element of success in driving growth in Factory Automation target industries
- Monitor and evaluate the performance of segment marketing initiatives
- Build, lead, mentor, and develop the segment marketing team, setting clear objectives, providing strategic guidance, and cultivating a high-performance culture
Who You Are:
You excel at translating market insights and business objectives into actionable growth strategies that deliver measurable results, demonstrating a strategic mindset and strong business acumen. You are both analytical and creative, able to deal with complexity and understand how to balance a long-term vision with practical implementation. As an inspirational leader, you are able to build and mentor high performing teams, attract top talent and cultivate effective teams. You are highly collaborative, comfortable in cross-functional, blended environments and have the organizational skills to foster successful partnerships.
For This Role, You Will Need:
- Bachelor's degree in Marketing, Business, Engineering, or related field; MBA or advanced degree preferred
- 10+ years of experience, with at least 2 years in a leadership role
- Proven success launching new products, developing positioning and messaging, and optimizing pricing strategies for diverse markets
- Understanding of factory automation or related technology markets, with experience navigating complex channels and customer segments
- Ability to work in a matrix organization, partner with other functional leaders; excellent communication, and relationship-building skills
- Ability to travel up to 50% of the time internationally
Our Culture & Commitment to You:
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
ABOUT US
WHY EMERSON
Our Commitment to Our People
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.
We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.
At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.
Accessibility Assistance or Accommodation
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com.
ABOUT EMERSON
Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!
No calls or agencies please.
JOB SUMMARY
Segment Marketing Director Factory Automation

Emerson
Beijing
2 days ago
N/A
Full-time
Segment Marketing Director Factory Automation