Job Title
Demand Generation Marketing Manager - B2B

Job Description
North America is our fastest-growing region at Sage, and we're hiring two Performance (Demand Gen) Marketing Managers (individual contributors) to support that momentum. In this role, you'll own the execution, management, and performance of targeted, multi-channel campaigns for Sage Intacct in the U.S. market - focused on either our Not-for-Profit & Healthcare verticals or our General Business vertical.

This is a hands-on campaign management role where you'll work closely with Senior Performance Marketing Managers, Product Marketing, Creative Production, Content/Copywriters, and Sales to deliver integrated campaigns that perform across the funnel. You'll be responsible for end-to-end campaign delivery - from planning to launch to reporting - and measured on how your efforts contribute to pipeline growth through data-driven decision-making.

If you're a data-driven, analytical marketer who can clearly speak to how your campaigns contribute to business outcomes-from initial lead capture to Marketing Qualified Lead (MQL) and through to Sales Qualified Opportunities (SQOs) - this could be your next impactful opportunity.

Why Sage?
Sage helps small to medium-sized businesses to succeed with AI-powered Accounting & Financial Management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example https://www.sage.com/en-gb/sage-copilot/#features

The opportunity to continue developing your skills and grow your career at a stable, global SaaS company with products (Sage Intacct) voted #1 in customer satisfaction. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing-guided by our values: Human, Trust, Bold, and Simplify. We support flexible working (2 days per week from home) and encourage giving back through our Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in your local communities.

Location: Hybrid; 3 days per week from our Atlanta office (Ponce City Market)

Minimum Qualifications:
• 4 years of experience in B2B performance or growth marketing.
• You've managed B2B multi-channel campaigns and can clearly speak to how they've driven leads through the funnel - from initial capture to MQL and SQO.
• You've worked toward MQL and SQO targets and understand how campaign performance connects to pipeline and revenue.
• You have hands-on experience with key B2B demand channels (e.g. paid search, SEO, email, and content syndication)
• Proficient in Salesforce and PowerBI (or similar tools) for campaign tracking and performance reporting.
• Known for your effective communication skills, attention to detail, and ability to collaborate across teams.
• You have a proactive approach to solving challenges and optimizing performance without an ego-you're focused on getting things done and driving results.

Key Responsibilities
Key Responsibilities:
• Manage multi-channel campaign execution from planning, launching through performance reporting and optimization.
• Coordinate the development of campaign assets and content used across channels such as paid search, SEO, email, and content syndication, ensuring all elements are in place for successful execution.
• Optimize the marketing funnel and address performance gaps.
• Collaborate and align with cross-functional teams (product, sales, marketing) around vertical strategies.
• Lead lifecycle management of marketing initiatives from ideation to execution.
• Conduct regular performance reviews and forecast future outcomes.
• Champion process consistency, campaign QA, and workflow standardization.

Benefits? We've got you covered. Here's just a few...
Competitive annual bonuses
Comprehensive medical, dental, and vision coverage
401(k) retirement match (100% up to 4%)
32 days paid time off (22 personal + 10 holidays)
18 weeks of paid parental leave (offered after 1 year)
Work Away Program: Work from another country for up to 10 weeks
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement (after 6 months)
Sage Wellness Rewards: $600 wellness credit + $360 fitness reimbursement per year

#LI-CH1

Function
Performance Marketing

Country
United States

Office Location
Atlanta

Work Place type
Hybrid

Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-us/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.
Learn more about DEI at Sage: sage.com/en-us/company/careers/diversity-equity-and-inclusion/