Marketing & Lead Generation Manager

About Us
At Bardi Home Services, we're more than HVAC, plumbing, and electrical-we're a fast-growing, family-owned company focused on serving our customers and building a team that loves what they do. We're looking for a creative and results-driven Marketing & Lead Generation Manager to help us grow our brand, drive new leads, and connect with customers in meaningful ways.

This role is ideal for someone who thrives in a fast-paced environment, enjoys wearing many hats, and knows how to balance strategy with hands-on execution.

What You'll Do

Campaign Development & Execution

• Develop creative concepts and customer messaging for advertising, including our membership plan promotions.
• Plan and manage weekly TV, radio, and OTT broadcast traffic in collaboration with ownership.
• Co-create TV and radio commercials alongside the owner.
• Run paid social media campaigns and manage budgets for Facebook, Instagram, LinkedIn, and more.
• Develop and execute captivating email marketing campaigns, including copywriting, audience segmentation, scheduling, and performance tracking.

Content & Creative

• Assist with website development and updates.
• Write and post blogs for Bardi.com to support SEO and customer engagement.
• Make light graphic design edits to brochures, forms, and other marketing materials.
• Develop engaging creative content for social platforms, email, and advertising.

Community & Culture Support

• Maintain and grow all company social media accounts.
• Respond promptly and professionally to customer comments and interactions on social media.
• Assist HR in executing company events to support team culture and community involvement.
• Support other marketing initiatives and projects as needed.

Performance Tracking & Optimization

• Monitor key marketing metrics (CPL, CTR, ROI, etc.) and adjust strategies to drive continual improvement.
• Provide regular updates to leadership on campaign results and actionable insights.
• Track, manage, and report on all marketing spend and campaign performance.
• Work with accounting to approve payments, review invoices, and manage GLs (general ledgers).
• Develop, monitor, and adjust the marketing budget to maximize ROI.

What You Bring

• 3+ years of experience in marketing and lead generation in home services.
• Strong skills in campaign creation across digital (social, email, paid ads) and traditional (TV, radio, direct mail) channels.
• Hands-on experience managing marketing budgets and vendor relationships.
• Proficiency with social media platforms, email marketing tools, website CMS, and analytics dashboards.
• Solid copywriting and content creation skills.
• Basic graphic design ability (Adobe Creative Suite or Canva).
• A creative and analytical mindset with strong attention to detail.
• Ability to thrive in a changing, fast-moving environment and collaborate with ownership and multiple departments.

Why Bardi?

• Competitive salary + performance bonus.
• Health, dental, and vision insurance.
• Paid time off and holidays.
• 401(k) with company match.
• Company-paid Atlanta Braves season tickets for employee use.
• A supportive, family-owned culture with room to grow.

Bardi Home Services is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, or veteran status.

EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.