Suralink® is a fast-growing Software as a Service (SaaS) technology company looking for exceptional professionals to join our team. Our award-winning company has been recognized for growth, innovation, and culture, and over 500,000 companies worldwide have used our software. Our platform was built for accounting and other professional service firms, giving them a simple and secure way to request, receive, track, and manage their documents at scale. If you're looking for a promising company where you can genuinely make your mark, we'd love to talk to you.

Who We're Looking For:

We're searching for a highly strategic and results-oriented Director of Demand Generation to lead our growth marketing efforts. Reporting into the Head of Marketing, this individual will be a key player in driving our growth by developing, executing, and optimizing integrated demand generation campaigns that attract, engage, and convert our target audience. If you're a data-driven leader with a passion for innovation and a proven track record in the SaaS space, we want to talk to you.

Key Responsibilities:

• Develop and Execute Demand Generation Strategy: Design, implement, and manage a comprehensive demand generation strategy aligned with company revenue goals for both enterprise and SMB and NA and EMEA markets. This includes defining target audiences, channel selection, campaign themes, and key performance indicators (KPIs).
• Omnichannel Campaign Management: Oversee the planning, execution, and optimization of integrated multi-channel campaigns (e.g., paid media, SEO, content syndication, email marketing, webinars, events, social media) to generate high-quality leads and pipeline.
• Lead Nurturing & Conversion Optimization: Develop and refine lead nurturing programs to guide prospects through the sales funnel, working closely with the sales team to ensure seamless lead handoff and conversion. Continuously optimize conversion rates at each stage of the funnel.
• Budget Management & ROI: Manage the demand generation budget effectively, allocating resources to maximize ROI. Track and report on campaign performance, providing actionable insights and recommendations for optimization.
• Technology & Tools: Identify, evaluate, and implement marketing technology (MarTech) solutions to enhance demand generation capabilities and efficiency.
• Team Leadership & Development: Build, mentor, and lead a high-performing demand generation team, fostering a culture of continuous improvement and innovation.
• Cross-Functional Collaboration: Collaborate closely with sales, product marketing, and content teams to ensure alignment of messaging, campaigns, and lead qualification criteria.

Experience and Professional Qualifications:

• 10+ years of progressive experience in demand generation, with at least 2-3 years in a leadership or senior management role within a B2B SaaS environment.
• Experience creating and executing strategies for the enterprise segment in a verticalized SaaS environment
• Proven experience scaling demand generation programs internationally, with a strong track record of success in EMEA.
• Proven track record of consistently exceeding lead and pipeline generation targets in a high-growth, vertical SaaS company.
• Deep expertise in various demand generation channels and tactics, including paid search, paid social, SEO, content marketing, email marketing, and webinars.
• Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions to optimize campaign performance.
• Proficiency with CRM (e.g., Hubspot) and Marketing Automation Platforms (e.g., HubSpot, Marketo, Pardot).
• Bachelor's degree in Marketing, Business, or a related field.

Preferred Experience and Qualifications:

• Experience with account-based marketing (ABM) strategies and platforms.
• Familiarity with SaaS sales cycles and customer journeys.
• Experience managing and scaling a demand generation team.
• Certification in relevant marketing automation or advertising platforms.

Competencies:

• Strategic Thinking: Ability to develop a long-term vision and translate it into actionable demand generation plans.
• Data-Driven Decision Making: Strong analytical skills and a commitment to using data to inform and optimize strategies.
• Results Orientation: A relentless focus on achieving and exceeding performance targets.
• Leadership & Influence: Ability to inspire and motivate a team, as well as influence cross-functional stakeholders.
• Communication: Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
• Collaboration: Proven ability to work effectively with sales, product, and other marketing functions.
• Innovation & Adaptability: Eagerness to explore new channels and tactics, and adapt strategies based on market dynamics and performance.
• Problem-Solving: Strong ability to identify challenges, analyze root causes, and implement effective solutions.

At Suralink, our values guide everything we do:

• Customer Obsessed: We seek to understand those we serve deeply and are committed to serving them better than anyone else.
• Passionately Motivated: We care about what we do, which drives us to work hard, show grit, and go above and beyond to achieve great outcomes.
• Constantly Improving: We are eager to learn and grow. Challenges are opportunities to innovate and enhance our solutions.
• Team Focused: We know that our success is built together. We support one another and celebrate team achievements.
• Highly Reliable: We demonstrate good judgment, honor our commitments, and are accountable for our results.

Why Suralink?

There's a lot to love about working at Suralink! Here are a few of the benefits you can expect:

• Remote-friendly policy
• Medical/vision/dental insurance
• Life, short-term disability, and long-term disability insurance
• Generous Paid time off, including flexible floating holidays that you choose
• Parental leave
• Professional development allowance
• Community involvement