Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking, and investments. Offering Consumer Services, Business Services, and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.

Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.

To learn more about Uphold, please visit https://uphold.com.

We are seeking an experienced and strategic Business Marketing Manager to support the marketing efforts around our rapidly growing Enterprise business. This role will work closely with our Global Head of Enterprise to create a marketing plan, approach, content and metrics.

Responsibilities:

• Develop and implement a comprehensive, measurable B2B marketing plan aligned with overall business goals and objectives.
• Drive lead generation and account retention efforts through various marketing channels, including digital marketing, content marketing, email marketing, events, and account-based marketing (ABM) strategies. Develop and implement campaigns that generate quality leads and contribute to revenue growth.
• Leverage various channels such as blogs, whitepapers, webinars, and industry events to position the company as a trusted advisor.
• Track, analyze, and report on the performance of marketing campaigns and initiatives. Use marketing analytics tools to measure key metrics, identify trends, and make data-driven decisions. Provide regular reports and insights to senior management to demonstrate the effectiveness and ROI of marketing activities.
• Define and strengthen the company's B2B brand identity.

Qualifications

• Bachelor's degree in marketing, business, or a related field. A master's degree is preferred.
• 5+ years in business marketing
• Proven experience in B2B marketing
• Demonstrated success in developing and implementing measurable B2B marketing strategies that drive revenue growth.
• Excellent analytical thinking and problem-solving abilities.
• Exceptional communication and presentation skills
• In-depth knowledge of marketing trends, best practices, and emerging technologies
• Proficiency in marketing analytics and data-driven decision-making.
• Strong project management and organizational skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
• Collaborative mindset and the ability to work effectively with cross-functional teams.

• Work is performed in an office environment.

Travel Requirements

• • • Travel to company meetings and/or events as needed.

What we have to offer you

• An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
• An international team, in a cutting edge field, working on the most fascinating projects.
• Growth and career opportunities, and the chance to be proactive and creative.
• A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.
• Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
• Interesting events that keep you connected with the team and celebrate our success.

Be part of a great company that is revolutionizing the financial services. Apply now!

If this job isn't exactly what you are looking for, visit our careers page to check out all our exciting opportunities.

EEOC Employer

We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better - together.