Salary is dependent on qualifications, experience, and location.

IEM, (Industrial Electric Manufacturing, Inc.) is the largest independent full-line manufacturer of custom electrical distribution and power quality equipment in North America. IEM has delivered customer-specific solutions to meet the ever-changing power requirements of growth industries in Noth America for over half a century. This position offers an exciting opportunity within an innovative, employee-oriented company.

Position Summary

The Demand Generation Manager/Senior Manager is responsible for building, executing, and optimizing integrated campaigns that generate qualified pipeline and accelerate revenue. This role combines expertise in marketing automation, data-driven decision-making, and multi-channel campaigns to drive measurable business growth.

Key Responsibilities

• Create and manage marketing automation workflows and campaigns in Salesforce and HubSpot.
• Optimize campaign performance through A/B testing, segmentation, and lead nurturing.
• Analyze funnel performance, measure ROI, and report on revenue attribution.
• Execute targeted email marketing and account-based marketing (ABM) programs.
• Manage digital advertising across search, display, social, programmatic, retargeting, and industry-specific channels.
• Support lead generation and engagement for tradeshows and events.
• Collaborate with partners on co-branded marketing initiatives.
• Maintain close alignment with sales to ensure lead quality and follow-up.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years of experience in B2B demand generation, preferably in power distribution, electrical equipment, or industrial solutions.
• Proficiency in Salesforce, HubSpot, and digital advertising platforms required.
• Strong analytical skills and experience with campaign performance measurement.
• Exceptional writing, editing, and messaging skills required.
• Experience managing ABM programs and high-value target campaigns.

• Strong project management and stakeholder engagement skills.

• Demonstrated ability to take initiative, maintain composure under pressure, and succeed in environments of rapid change and shifting priorities.