Position Summary:
We're seeking a seasoned marketing professional to lead demand generation efforts for StrataTech Education Group. This role will develop and execute integrated marketing strategies to drive high-quality, high-intent inquiries and improve conversion rates for our skilled trades programs.

Key Responsibilities:

1. Demand Generation & Performance Marketing


• Develop and execute marketing strategies to drive inquiry volume, quality, and conversion rates.
• Apply expertise in speed to lead, speed to contact, and personalized lead nurturing strategies.
• Lead paid and organic media strategies across major channels (search, social, streaming, broadcast, display, out-of-home, email, SMS).
• Forecast, manage, and analyze marketing budgets, media spend, and ROI to maximize efficiency and performance.


2. Team Collaboration


• Partner with Admissions to align marketing efforts with recruitment targets and audience segmentation.
• Collaborate with the marketing team to ensure cohesive brand experiences.

Responsibilities:

• Manage and execute lead generation campaigns across multiple channels.
• Analyze campaign performance, providing insights and recommendations for optimization.
• Use financial and data analysis to guide decision-making and ensure marketing cost efficiency.
• Stay up-to-date with industry trends and emerging tools (e.g., AI-driven search and marketing tools).

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in demand generation, performance marketing, or a related field.
• Proven track record in lead generation and conversion rate optimization.
• Strong expertise in lead nurturing, speed to lead/contact, and personalized marketing automation.
• Experience with LMS, CRM platforms, and AI-driven search and marketing tools.
• High financial literacy with experience in budget forecasting, cost analysis, and ROI reporting.

Work Environment:

• Phoenix-based position with the majority of work able to be performed remotely.
• Travel required to visit campus locations in Phoenix, AZ; Tulsa, OK; Jacksonville, FL; Dallas and Houston, TX; and Atlanta, GA.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.