JOB PURPOSE:

Manage the development and implementation of the franchise strategy for ADNOC Distribution, in line with the Retail group's objectives and vision. Identify, evaluate, and negotiate potential franchise opportunities, and oversee the operational and financial performance of the existing and new franchisees. Ensure compliance with the franchise agreements, policies, and standards, and to provide guidance and support to the franchisees and internal stakeholders.

KEY ACCOUNTABILITIES:

Job Specific Accountabilities

Franchise Strategy and Planning

• Develop and implement the franchise strategy and business plan for ADNOC Distribution, in alignment with the Retail group's vision and goals.
• Conduct market research and analysis to identify and assess potential franchise opportunities, markets, and segments.
• Develop and maintain the franchise model, financial projections, and feasibility studies for new and existing franchisees.
• Monitor and evaluate the performance and profitability of the franchise network and provide recommendations for improvement and growth.

Franchise Development and Management

• Identify, screen, and select qualified franchise candidates, and negotiate the terms and conditions of the franchise agreements.
• Coordinate and oversee the franchise development process, including site selection, design, construction, training, launch, and post-opening support.
• Manage and maintain the relationships with the franchisees, and provide them with ongoing guidance, assistance, and feedback.
• Ensure compliance with the franchise agreements, policies, and standards, and resolve any issues or disputes that may arise.

• Conduct regular audits and inspections of the franchise outlets, and ensure adherence to the brand image, quality, and customer service standards.
• Implement and monitor the franchise performance management system and provide regular reports and feedback to the senior management and the franchisees.

Franchise Marketing and Communication

• Develop and implement the franchise marketing and communication plan, in coordination with the Marketing and Communication department.
• Ensure consistency and alignment of the franchise marketing and communication activities with the corporate brand identity and strategy.
• Support the franchisees in developing and executing local marketing and promotion campaigns and provide them with the necessary tools and materials.
• Facilitate and participate in franchise meetings, events, and forums, and foster a culture of collaboration and knowledge sharing among the franchise networks.

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:

Minimum Qualification

• Bachelor's degree in Business Administration, Marketing, or a related field.

Minimum Experience & Knowledge & Skills

• 8 years of relevant experience in franchise development and management, preferably in the retail, oil and gas, or automotive sector
• Knowledge of the franchise industry, trends, and best practices.
• Knowledge of the retail, oil and gas, or automotive sector, and its products and services.
• Knowledge of the UAE market, regulations, and culture.
• Knowledge of the business planning, financial analysis, and feasibility studies.
• Knowledge of the franchise agreements, contracts, and legal aspects.
• Knowledge of the franchise marketing and communication strategies and tools.
• Knowledge of the franchise performance management and evaluation systems and methods.
• Excellent communication and negotiation skills.
• Strong leadership and management skills.
• High analytical and problem-solving skills.
• Customer-oriented and result-driven skills.
• Creative and innovative skills.
• Teamwork and collaboration skills.
• Proficiency in MS Office and other relevant software applications.