Senior Manager, Demand Generation

We're seeking a bold, data-driven Senior Manager of Demand Generation to build and scale our demand engine that delivers measurable, high-quality pipeline at scale. Reporting to the Head of Marketing and being a key individual in the GTM organization, this individual is comfortable owning pipeline creation goals, responsible for both the strategy and execution of integrated campaigns, events, and ABM efforts that generate demand across the entire buyer's journey - from awareness to closed/won.
You'll work cross-functionally with sales, content, product marketing, revenue operations, and customer marketing to ensure our demand engine is tuned for efficiency, precision, and velocity.

This role is equal parts architect and builder: you know how to set strategy, but you love rolling up your sleeves to execute, iterate, and optimize. You're passionate about team development, but equally obsessed with hitting the number.

Pipeline & Revenue Ownership

• Own the new business pipeline target and serve as the marketing team's key stakeholder in revenue growth.
• Build and execute a full-funnel demand gen strategy that drives ICP-fit leads that convert to opportunities-and close.
• Define, measure, and continuously improve marketing's contribution to pipeline, with clear attribution and ROI.

Campaign Strategy & Execution

• Develop and execute annual and quarterly integrated campaign plans aligned to business priorities, buyer pain points, and sales plays.
• Leverage customer stories, insights, and feedback to fuel demand generation campaigns, improve messaging resonance, and accelerate both acquisition and retention.
• Establish joint accountability with sales for conversion rates, opportunity quality, and pipeline acceleration.

ABX & Events

• Design, launch, and scale ABM/ABX programs tailored to high-priority segments and strategic accounts
• Support sales-driven plays with 1:1, 1:Few, and 1:Many ABM campaigns that align with ICPs and buyer personas.
• Partner with Marketing Operations to build precise audiences, lists, and segments based on firmographic, technographic, and intent data.Leverage leading ABM/ABX platforms (ZoomInfo, 6sense, Demandbase, etc.) to improve account prioritization, intent detection, and sales activation.
• Collaborate with sales and marketing to deliver high-impact field events, executive roundtables, and industry conferences that accelerate pipeline creation and deepen strategic relationships.

Support Gorilla Logic's AI-Driven Demand Generation Transformation

• Champion AI adoption to redesign the demand generation strategy from the ground up, leveraging AI for targeting, creative development, channel optimization, lead scoring, predictive forecasting, and buyer journey orchestration.
• Operationalize AI across every stage of the demand engine, including predictive audience segmentation, AI-assisted content personalization, intelligent spend optimization, automated experimentation, and AI-driven ABM, with measurable goals tied to efficiency, conversion, and pipeline velocity.

Analytics & Optimization

• Define KPIs and build dashboards to track lead progression, funnel conversion, program ROI, and velocity through the pipeline.
• Use data to diagnose gaps, run experiments, and drive continuous optimization across all channels.
• Own and optimize our paid acquisition efforts across key platforms, including LinkedIn Ads, Google Ads (Search, Display), and etc. Continuously explore and test new, relevant channels to expand our reach.
• Leverage Salesforce extensively for lead management, campaign tracking, and reporting on key performance indicators (KPIs) such as MQLs, SQLs, pipeline generated, and customer acquisition cost (CAC).
• Collaborate closely with marketing operations to enhance automation workflows, attribution models, and lead management systems that ensure seamless sales handoffs and provide accurate, actionable ROI insights.

What You Bring

• 5+ years of B2B SaaS demand generation experience, with at least 3+ years in a senior leadership role owning pipeline targets.
• Proven track record of delivering measurable, scalable growth through integrated marketing campaigns.
  Deep experience partnering closely with sales; a shared sense of revenue accountability is a must.
  Strong command of campaign strategy, ABM, marketing automation (HubSpot or Marketo), intent data, and modern go-to-market tech stacks.
  Strategic thinker with bias for action: you think big, act fast, and learn quickly. Inspirational team leader who can coach, challenge, and grow a team.
  Experience selling to technical audiences & buyers is a plus
  Experience in professional services (Non-SaaS or product-led)