NetDocuments is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity without phone, video, and in person meetings and communications from emails using the @netdocuments.com domain. If you have any concerns or questions about communications you have received, please send them to hrgroup@netdocuments.com so our team members can review.

NetDocuments is the world's #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. We strive to win together through passionate hard work, exploring new things and recognizing every interaction matters.

NetDocuments provides rewarding career growth in an inclusive, diverse environment where employees are encouraged to openly contribute creative ideas and innovation, backed by supportive peers and leadership working together to achieve our goals as a unified team.

At our core, we are dedicated to empowering our employees to drive successful business outcomes and better user experiences for our customers and partners. Our customer-centric approach and employee enablement has allowed us to enjoy many accolades, including being named among the 2022, 2023, & 2024 list of Inc. Magazine's 5000 Fastest-Growing Private Companies in America.

Other recent awards include:

• Two-time winner (2024, 2023) National Top Workplaces
• Two-time winner (2024, 2023) Top Workplace innovation
• Three-time winner (2023, 2022, 2021) Top Workplace in the US by the Salt Lake Tribune
• Three-time winner (2023, 2022, 2021) Best Companies to Work for by Utah Business magazine
• Three-time winner (2024, 2023, 2022) Top Workplace Work-Life Flexibility
• Three-time winner (2024, 2023, 2022) Top Workplace Compensation & Benefits
• 2024 Cultural Excellence
• 2024 Technology Industry
• 2023 Top Workplace Leadership
• 2023 Top Workplace Purpose & Values
• 2022 Top Workplace Employee Appreciation and Employee Well Being

NetDocuments is a hybrid, remote-friendly workplace. Come join our team and work inspired each day!

About the Role

NetDocuments is seeking an experienced and driven Senior Demand Generation Marketing Manager to accelerate growth across the EMEA region. In this role, you will own the demand strategy for the Small and Mid-Market segments, leading the design and execution of high-impact campaigns, managing budgets, and analyzing ROI. You'll bring fresh, innovative approaches to optimize performance and ensure measurable success. Partnering closely with sales leadership, you'll play a key role in driving pipeline and revenue growth. Reporting directly to theSr. Director of Demand Generation, International, this high-visibility role will directly shape how we engage and convert small and mid-market buyers across the EMEA legal industry.

You Will:

• Own Demand Strategy & Pipeline Goals
  • Develop and execute demand generation strategies to achieve pipeline targets.
• Segment Expertise & Campaign Execution
  • Act as the subject matter expert for small and mid-market buyers.
  • Plan, launch, and analyze omni channel campaigns across paid media, SEO/GEO, content syndication, webinars, and events (live & virtual).
• Generative Engine Optimization (GEO) & Search Visibility
  • Incorporate GEO into the digital strategy to ensure visibility in generative AI-driven search results, optimizing content and messaging for AI assistants and search engines.
• AI & Data-Driven Personalization
  • Use AI-powered tools to segment audiences, personalize campaigns at scale, and predict lead behavior for better conversion outcomes.
• Campaign Innovation & Testing
  • Drive continuous experimentation with A/B testing, multivariate testing, and emerging tactics. Use insights to iterate and improve campaign performance across inbound and outbound channels.
• Full-Funnel Content Strategy
  • Collaborate with internal teams to deliver content for every stage of the funnel (white papers, case studies, landing pages) aligned with campaign channel mix.
• Analytics & Forecasting
  • Measure ROI, forecast demand flow, and track lead-to-opportunity conversion rates.
• Sales Alignment
  • Partner with sales and sales operations to ensure seamless lead handoff, optimize lead scoring, and increase conversion at each funnel stage.
• Collaboration & Knowledge Sharing
  • Gather ideas and best practices from customers, colleagues, and industry experts; share insights across the marketing and sales organization.

What Will Make You Stand Out:

• Ability to think critically and communicate complex information
• Strong communication, writing and presentation skills
• Spirit of collaboration and cross-functional alignment

What you'll Need to be Successful:

• Minimum 5 years in demand generation or marketing strategy
• SaaS marketing experience - specifically within the SMB space
• Minimum 1-year hands-on experience executing programs in Marketo
• Demonstrated track record of success directly managing demand generation campaigns within the Small and Mid-Market space.
• Clear understanding of ROI analysis and proved analytical ability to track multiple campaigns, results, and recommend changes
• Demonstrated expertise in digital marketing strategy, including managing integrated campaigns across a variety of digital channels such as paid search, paid social, programmatic advertising, display, SEO and content syndication.
• Proven ability to optimise performance through A/B testing, audience targeting, and campaign analytics.
• Advanced, hands-on use of Salesforce, Marketo and Google Analytics
• Knowledge of best practices for sales and marketing operations, automation and workflow processes; understanding & experience with lead management, marketing automation and demand generation with focus on success of impact/revenue
• Demonstrated experience of partnering with product, product marketing, creative services, channel partners, sales and sales leadership on campaigns driving revenue growth
• Advanced knowledge of lead scoring and lead nurturing best practices
• World class analytical and quantitative skills
• Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
• Customer-centric focus
• Ability to turn data into marketing intelligence and action-oriented analysis
• Ability to think critically and communicate complex information

What You'll Love About NetDocuments:

• Healthcare premiums company covered
• Pension match at 4% company contribution
• Twice a year merit increases
• 24 PTO a year, not including the 8 paid holidays
• Authenticity and accountability from leadership
• Connection, access, and mentorship from exceptional leaders
• Growing company with opportunities for advancement

Equal Opportunity

NetDocuments is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, individual qualifications, without regard to race, color, religion, sex, (including pregnancy), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity and/or expression, military and veteran status, or any other status protected by laws or regulations in the locations where we operate. NetDocuments believes diversity and inclusion among our employees is critical to our success, and we are committed to providing a work environment free of discrimination and harassment.