Career Fulfillment & Culture

People come to work for Deque because of what we do: enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women-owned and operated, Deque CEO Preety Kumar is internationally revered for her down-to-earth personality and work ethic. Deque's core values are central to our culture of customer satisfaction. Do you share them?

• Innovation with results that matter
• Deliver what you promise
• Can-do attitude
• Open, direct & respectful communications
• We care deeply
• We practice humility

At Deque, you'll work with the best and brightest minds in the industry, sharing best practices, tackling new issues and uncovering new approaches. Accessibility Consultants at Deque also love their jobs because of the support systems in place.

Deque experts regularly contribute to W3C Accessibility Working Groups and collectively hold more CPACC, WAS, & CPWA certifications issued by the IAAP than any accessibility testing company in the world.

Position Description

We are seeking a data-driven, strategic, creative, and execution-focused Head of Demand Generation. The successful candidate will have an obsessive focus on delivering business value and will approach problems with "first principles" thinking while having the ability to execute (not just strategize). Experience working in a fast-paced, high-growth, mission-driven, B2B SaaS organization is required.

You will own every part of the revenue-generating machine, programs, campaigns, tools, and reporting. Your North Star is Sales Qualified Leads (SQLs) and pipeline generation.

You will build, run, and continuously optimize a scalable engine - an operating system - of demand generation through SEO, Account and Customer-Based Marketing, nurture programs, events, partner marketing, and paid advertising. You will orchestrate our global demand generation programs, collaborating with team members in Europe and India. Key to success in this role is the ability to experiment, analyze, optimize, and report.

You will partner with Product Marketing on messaging and Brand & Content Marketing on converting the immense brand awareness Deque has into action. You will align with Sales and Revenue Operations to improve the buyer's journey, have a complete understanding of the pipeline, and accelerate conversion velocity.

Primary Responsibilities

• Achieve and report on weekly SQL north star metric while staying on budget.
• For each campaign, provide a clear understanding of the idea, the objective, and the budget, report on performance, pipeline attributions, and the ROI.
• Manage and optimize the results of external paid media agencies and other partners.
• Lead marketing automation strategy and execution within Hubspot and Salesforce
• Negotiate with other managers to ensure that campaigns get the necessary resources in a timely manner.
• Monitor that leads are being handled by sales as expected, resolve issues directly with Sales or escalate issues if necessary.
• Dotted line management of the global demand generation team members.
• Hire, retain, and manage the performance of the specialists on your team.

Requirements

• 5+ years of experience leading and managing demand generation functions and teams in B2B SaaS marketing, and 10+ years in marketing.
• Proven experience in driving high-velocity demand generation programs that convert to revenue.
• Strategic thinker who is not afraid to roll up their sleeves and execute.
• Deep data analysis experience with a strong understanding of multiple data sources (HubSpot, Salesforce, Google Analytics, ZoomInfo, etc.) and the ability to turn insights into effective campaign automation, audience segmentation, and reporting.
• Experience operating in a global environment with multiple buyer personas, journeys, and products.
• Experience managing data-driven funnel analysis, attribution modeling, and optimization capabilities.
• Experience running rapid experiments to test landing pages, CTAs, and ad targeting to maximize pipeline.
• Excellent written and verbal communication skills.

About Deque

Deque (pronounced dee-cue) is a web accessibility software and services company, and our mission is Digital Equality. We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web.

We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. With over 475,000 extensions installed and over 5,000 audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone.

Job Location

Remote; US

How to Apply

Apply by submitting your resume and a cover letter. Applications without a cover letter will not be considered.

In your cover letter:

• Explain your interest in joining Deque and how you align with our Core Values
• Depict key attributes that differentiate you as a candidate

Deque is committed to providing Equal Employment Opportunities. Reference and background checks will be required. The expected salary range is 150K - 175K but is subject to change based on the skills, abilities, and experience of each candidate. The values listed are not intended to guarantee a salary for candidates or current employees.

Thank you for your interest in joining our exciting company!