Job Title: Demand Generation Manager

Classification: Full-Time, Exempt, At-Will

Reports to: Director of Marketing

Department: Sales and Marketing

Location: Remote: California, Colorado, Arizona, Oregon, Hawaii, Florida, Nevada, North Carolina, Tennessee, or Oklahoma - with the ability to travel between 15-20%.

Location Status: Work will be primarily performed remotely from home office. Employee will be required to utilize personal phone and

internet services to perform telecommuting with reimbursement per Race's current flex agreement. Occasional travel to and work from other Race offices or off-site locations will be required.

Race Communications is only accepting remote candidates who reside in the following states: California, Colorado, Arizona, Oregon, Hawaii, Florida, Nevada, North Carolina, Tennessee, and Oklahoma. If you do not reside in one of these states, you are not eligible for remote employment.

Beware of recruiting scams posing as Race Communications. You can get more information about Race Communications at Race.com or contact our recruiting team directly.

About Us:

As the leading provider of 10G fiber internet in California, Race Communications is a company built by the needs of the communities that we serve. Working for Race means being dedicated to bringing cutting-edge fiber internet to rural and urban communities, providing opportunities, enhancing technology, and enabling access for generations to come.

Summary:

The Demand Generation Manager leads the Demand Generation team and plays a critical role in driving revenue growth through strategic, data-driven marketing initiatives. This position is responsible for developing and executing multi-channel demand generation strategies to attract new customers, generate high-quality leads, and enhance brand visibility. Success in this role requires a deep understanding of omnichannel advertising campaigns and the ability to optimize performance across various digital and traditional marketing channels.

Qualifications and Experience:

• Eligibility for US Employment without sponsorship
• Minimum of 18 years of age
• A valid driver's license, subject to successful verification through a DMV check, is mandatory
• Bachelor's degree in marketing, business administration, or a related field is preferred
• Proven experience 4 years in demand generation, digital marketing, or a similar role
• Proven experience 2 years in management
• Strong expertise in omni-channel ad campaigns and social media strategy
• Proven in-depth knowledge of digital marketing platforms, analytics tools, and marketing automation systems
• Demonstratable project management skills with the ability to manage multiple campaigns and priorities simultaneously
• Demonstratable analytical mindset with the ability to leverage data and metrics to drive decision-making and campaign optimization

Skills:

• Proficient use of MS Office applications including Teams, Word, Excel, and PowerPoint; teleconferencing applications
• Functional use of common office equipment, computers, and office software

Essential Duties and Responsibilities:

Day-to-day Responsibilities:

• Provides guidance, support, and direction to the Demand Generation team. Set clear goals and objectives, assign tasks, and monitor performance. Foster a collaborative and high-performing team environment.
• Meets with Demand Generation team members to track progress and gauge work capacity
• Collaborates with members in marketing, product, sales and other departments to maintain consistent style and branding guidelines.
• Evaluates paid ads, events and social media performance metrics and adjusts demand generation strategy
• Works closely with the marketing leadership team to develop and manage the demand generation budget. Monitor expenses, track return on investment (ROI), and make strategic budget decisions to maximize the impact of demand generation initiatives.

Develop and Execute Omni-Channel Ad Campaigns

• Plans, implements, and optimizes targeted ad campaigns across various digital channels, including search, display, social media, and video platforms
• Collaborates with internal stakeholders to define campaign objectives, budgets, and key performance indicators (KPIs)
• Monitors campaign performance, conduct A/B testing, and continuously optimize campaigns to maximize conversion rates and return on investment (ROI)

Generate Quality Leads & E-commerce Orders

• Collaborates closely with the sales, content, and development teams to develop programs that drive high-quality, sales-ready leads and online orders
• Utilizes marketing automation tools, lead nurturing strategies, and digital campaigns to effectively capture, track, and convert leads and e-commerce traffic throughout the funnel
• Monitors lead conversion rates and e-commerce performance, identifying areas for improvement and implementing tactics to increase both lead quality and online order volume

Analyze and Report:

• Tracks, analyzes, and reports on key performance metrics, including campaign performance, lead generation, conversion rates, and ROI
• Provides regular updates to the marketing team and key stakeholders, highlighting successes, challenges, and recommendations for improvement
• Stays abreast of industry trends, best practices, and emerging technologies to continually enhance demand generation strategies

Other duties as assigned.

Supervisory Responsibilities:

• Policy Adherence and Team Guidelines: Ensures that the team adheres to established policies and procedures outlined in the Race Communications Employee Handbook, promoting a culture of compliance and accountability in line with organizational standards.
• Strategic Training and Development: Leads the training and mentoring of new team members, ensuring they gain the essential skills and knowledge to perform their roles effectively and safely. Works proactively to develop a long-term training strategy for the team's growth and performance improvement.
• Cross-Functional Support and Compliance: Oversees employee support across various practices within the department, ensuring that issues are addressed in alignment with company policies, applicable laws, and organizational values. Manages conflicts and fosters collaboration across functions.
• Leadership in Goal Setting and Performance Management: Guides the team to achieve long-term goals by setting performance standards, motivating the team, and providing regular, actionable feedback to help team members achieve personal and organizational objectives.
• Payroll Compliance and Issue Resolution: Ensures that timecard submission is accurate, timely, and in compliance with payroll deadlines, while addressing any discrepancies or issues. Provides direction on resolving payroll matters and ensures the team is properly supported in this process.
• Training Needs Analysis and Professional Development: Identifies broader team training needs, working to implement programs that drive professional growth and elevate team skills, while ensuring development is in alignment with company objectives and future growth.
• Conflict Resolution and Team Dynamics: Manages interpersonal issues within the team by facilitating solutions-oriented approaches, resolving conflicts effectively, and maintaining a positive, high-performing work environment that supports collaboration and mutual respect.
• Resource Allocation and Goal Alignment: Ensures the team has the necessary tools, resources, and support to succeed. Manages resources effectively, tracking progress toward aligned objectives that support both individual team success and overarching company goals.
• Regulatory Compliance and Communication: Ensures the team complies with company policies, procedures, and regulatory requirements. Promotes open and transparent communication to maintain alignment and accountability across the team and department.
• Reporting and Strategic Adjustments: Reports team performance, project updates, and challenges to upper management, using data to recommend improvements or adjustments as necessary to meet organizational targets and improve overall team performance.
• Comprehensive Supervision and People Management: Takes a leadership role in the direct supervision of team members, including interviewing, hiring, and training employees. Plans, assigns, and directs work, ensuring performance evaluations, rewarding achievements, and disciplining where needed. Addresses complaints, resolves problems, and supports overall team dynamics.

As Part of Our Team, You Will Enjoy:

• 100% Employer-paid medical, dental, vision, and life for all our employees
• 401 (k) with 100% Employer-matched up to 4% of your annual income
• Generous paid time off including sick, vacation, holiday and birthday pay
• Free Race highspeed internet and phone service where available

All offers of employment are contingent until all pre-employment requirements are met. These requirements may include drug and background screenings as well as Motor Vehicle and DOT related screening and reporting requirements. Race will consider qualified job applicants with arrest and conviction records for employment.

Background Check: Race Communications is a Fair Chance employer abiding by Federal and applicable state Fair Chance Act (s) for all applicants and additionally abides by the LA County Fair Chance Ordinance if you are applying for a position (is) associated with our Lancaster or Palmdale offices. Except as otherwise permissible under applicable laws, you will not be asked to provide information about a conviction history unless you receive a conditional offer of employment. Race will make an individualized assessment of whether your conviction history has a direct or adverse relationship with the specific duties of the job, and will also consider potential mitigating factors, including, but not limited to, evidence and extent of rehabilitation, recency of the offense(s), and age at the time of the offense(s). If asked to provide information about a conviction history, any convictions or court records which are exempted by a valid court order do not have to be disclosed.

Incoming employees will participate in our Speedway to Success onboarding and orientation program and may be required to travel to an onboarding location other than their designated worksite for the first day. Remote employees may be required to attend in-person orientation and collect their assigned equipment on their first day. Further information will be provided closer to the hire date.

Race Communications is an equal opportunity employer who welcomes applications from individuals (with or without reasonable accommodation), with the skills, experience, and dedication to excel in their roles without regard to race, religion, color, sex/gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sex stereotype, gender identity/gender expression and sexual orientation, national origin, ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age, sexual orientation, reproductive health decision-making, military or veteran status or any other basis protected by federal, state, or local law, ordinance, or regulation.

To arrange reasonable accommodation(s) for qualified individuals with disabilities, please contact Recruiting (recruiting at race dot com) to initiate the interactive process.

Updated: 09/2025