Job Summary

The Retail Media Network (RMN) Manager will architect and operationalize ADNOC's national-scale Retail Media Network, integrating physical and digital media assets into a unified, monetizable platform. This role is responsible for driving revenue across in-store screens, mobile, CRM data, and offsite programmatic channels. The ideal candidate will possess deep ad tech expertise and the ability to manage complex, multi-stakeholder delivery environments.
Key Responsibilities

• RMN Program Development & Launch

• Launch a foundational nationwide RMN program across at least 200 sites and app properties.
• Define inventory strategy, media pricing, and demand partnerships.
• Integrate data, CMS, CRM, and clean-room tools.

• Media Monetization & Campaign Management

• Deliver the first wave of paid campaigns with performance dashboards.
• Develop and implement strategies to maximize media inventory value across digital and physical assets.
• Manage relationships with advertisers and partners to optimize campaign performance.

• Technology & Data Integration

• Oversee integration of clean-room and CRM tools for advanced audience targeting.
• Ensure seamless operation of DSP/SSP/ad server ecosystems.

• Stakeholder Management

• Collaborate with internal teams (marketing, IT, product) and external partners to ensure alignment and integration of RMN initiatives.
• Secure alignment with senior stakeholders and enable cross-functional collaboration.

Tools and Technologies

• Ad Tech Platforms: Google Ad Manager, DV360, Meta Ads, The Trade Desk, LiveRamp
• CRM & Data Integration: Salesforce, Clean-room tools
• Analytics & Reporting: Google Analytics, Tableau, Power BI
• Content Management: WordPress, Sitecore, Adobe Experience Manager

Key Performance Indicators (KPIs)

• RMN program launch and coverage (number of sites/properties)
• Revenue generated from media inventory
• Campaign performance and attribution metrics
• Advertiser/partner satisfaction
• Audience targeting effectiveness

Qualifications

• Bachelor's degree in Business, Marketing, Technology, or related field; advanced degree preferred.
• 10+ years in digital media, ad monetization, or retail media platforms.
• Track record building RMN operations at large retail/media groups.
• Certifications in Lean Startup, Design Thinking, Corporate Innovation, Google Ads, Programmatic Advertising, or Digital Strategy preferred.
• Strong commercial acumen and ad sales modeling skills.
• Excellent communication and stakeholder management abilities.