Product Marketing Specialist

ABB
At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world
This Position reports to:
Product Marketing Manager
In this role, you will have the opportunity to support the Product Manager in optimizing the offer portfolio and return on investment. Each day, you will ensure that ABB has full understanding of market requirements in a specific area and can transform those requirements into offer specifications and development activities. You will also showcase your expertise by performing various offer lifecycle activities supporting the development, launch, maintenance, pricing, and profitability.
This role reports to the: Product Marketing Manager
The work model for the role is: hybrid
This role is contributing to the LV Dry type distribution and control transformers as part of ABB's Smart Buildings division in Canada.
Your Role: Own the Challenge
What it takes to run what runs the world
Why ABB?
We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.
#ABBCareers
#RunwithABB
#Runwhatrunstheworld
#LI-hybrid
ABB values the dedication, commitment, and expertise of our employees. As an Employment Equity Employer, we believe in an inclusive and diverse workforce. We are committed to ensuring that our policies and practices align with the Employment Equity Program, aiming for a workforce that is truly representative of the four designated groups:
ABB is dedicated to providing reasonable accommodation for applicants with disabilities and encourages candidates to self-identify during the application process.
This Position reports to:
Product Marketing Manager
In this role, you will have the opportunity to support the Product Manager in optimizing the offer portfolio and return on investment. Each day, you will ensure that ABB has full understanding of market requirements in a specific area and can transform those requirements into offer specifications and development activities. You will also showcase your expertise by performing various offer lifecycle activities supporting the development, launch, maintenance, pricing, and profitability.
This role reports to the: Product Marketing Manager
The work model for the role is: hybrid
This role is contributing to the LV Dry type distribution and control transformers as part of ABB's Smart Buildings division in Canada.
Your Role: Own the Challenge
- Understanding and following global or assigned area standards, market and customer requirements, and their impact on the current offer portfolio.
- Conducting valuation of market size and trends, as well as competitor analyses including identification of offering gaps and evaluating ABB's market standing.
- Ensuring whether technical solutions can be used across the Product Group's offer portfolio to the maximum possible extent.
- Managing the technical specification of the assigned products and supporting the Product Manager in developing the business case on offer developments, maintenance, and cost reduction.
What it takes to run what runs the world
- You are highly skilled in and you enjoy working with Product management methodologies and the electrical equipment market.
- You have 5 + years of experience in LV distribution products and/or the electrical equipment industry within Canada
Experience working as Product manager or product specialist is an asset. - Possess an enhanced knowledge of the Canadian Electrical Code, Canadian market dynamics and go to market strategies. As well as development and implementation of sales and marketing strategy.
- Degree in electrical or mechanical engineering and/or extensive knowledge or proven experience of low voltage distribution products.
Why ABB?
We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.
#ABBCareers
#RunwithABB
#Runwhatrunstheworld
#LI-hybrid
ABB values the dedication, commitment, and expertise of our employees. As an Employment Equity Employer, we believe in an inclusive and diverse workforce. We are committed to ensuring that our policies and practices align with the Employment Equity Program, aiming for a workforce that is truly representative of the four designated groups:
- Women
- Indigenous peoples
- Members of visible minorities
- Persons with disabilities
ABB is dedicated to providing reasonable accommodation for applicants with disabilities and encourages candidates to self-identify during the application process.
JOB SUMMARY
Product Marketing Specialist

ABB
Calgary
2 days ago
N/A
Full-time
Product Marketing Specialist