As we expand our market presence, we are investing in a new role to accelerate customer acquisition and create measurable pipeline growth for the sales organization. We are seeking a Demand Generation Manager to design and execute integrated marketing campaigns that build awareness, engage target accounts, and deliver qualified opportunities to Sales. This role is suited for a professional who excels at bridging strategy and execution, measuring impact, and continuously refining programs to achieve growth.

Key Responsibilities

Pipeline & Campaign Strategy

• Own pipeline creation and top-of-funnel growth, measured by marketing-sourced pipeline and campaign ROI.
• Build and drive integrated campaigns across media, events, content syndication, and marketing automation.
• Define and refine Ideal Customer Profiles (ICPs) and target verticals using market intelligence.

Demand and Lead Generation & Nurture

• Develop and deploy high-impact campaigns that generate and nurture Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs).
• Collaborate with Sales to streamline lead routing and handoff processes.
• Design and execute cost-efficient, multi-channel demand generation campaigns (for example, email nurture, targeted LinkedIn ads, content syndication) that accelerate marketing-sourced pipeline while operating on a constrained budget.
• Deploy lead scoring to maximize ROI of owned channels by leveraging marketing automation, customer journey mapping, and vertical market targets to generate high-quality inbound leads.

Analytics & Optimization

• Own demand generation metrics, dashboards, and reporting to show pipeline impact.
• Measure funnel health, conversion rates, and velocity to identify improvement opportunities.
• Use data to refine campaigns and improve efficiency in cost-per-lead and ROI.

Collaboration & Cross-Functional Alignment

• Work closely with Marketing and Sales to ensure messaging resonates with customers and vertical markets, and campaigns are aligned to the buyer's journey to produce actionable leads.
• Coordinate with the Ecommerce Manager to align digital tactics but focus on pipeline-driving campaigns rather than storefront management.

Skills:

• BA or BS in Marketing, Business, or a Sales related field with 5+ years of relevant experience
• Familiarity with using CRM and marketing automation tools.
• Strong ability to analyze data and campaign performance metrics to drive improvements in marketing strategies.
• Ability to succinctly communicate cross-functionally.
• Strong project management skills with the ability to drive multiple projects end-to-end.
• Curiosity and a desire to learn new tools, especially around new technology and AI

About Endries International, Inc.

Endries International, Inc. is a leading distributor of industrial fasteners and Class-C components, offering advanced supply chain solutions for over 50 years. With 26 distribution centers across North America and Europe, the Endries family of brands delivers an extensive product breadth of over 800,000 SKUs, including standard and engineered fasteners. Headquartered in Brillion, WI, Endries is committed to providing innovative, reliable solutions with a focus on quality and service for industrial and commercial OEMs.

Endries International is an equal opportunity employer. All qualified applicants will be considered for employment without attention to his or her race, color, religion, sex, sexual orientation, age, national origin, marital status, pregnancy, veteran status or because of a disability that does not prevent the individual from performing the essential functions of his or her job, as well any other legally protected class status.

Equal Opportunity Employer
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