As a Senior Technical Product Marketer for NI's Semiconductor & Electronics business, you'll develop deep industry expertise and serve as a champion for NI's broad portfolio of test and measurement products across a wide range of semiconductor and electronics applications! This role is ideal for a marketer who thrives at the intersection of technology and storytelling-someone who can deeply understand complex products and translate that knowledge into compelling narratives that resonate with customers, sellers, and internal collaborators!

You'll collaborate with product management, R&D sales, and marketing teams to translate complex product capabilities into clear, customer-centric messaging, and create compelling sales enablement marketing content that is platform aligned and industry informed. This position requires strong technical skill, cross-functional collaboration, and a passion for evangelizing innovation with audiences of all levels of business and technical acumen.

In This Role, Your Responsibilities Will Be:

• Develop and articulate clear, differentiated product messaging tailored to diverse customer needs and market trends within semiconductor and consumer electronics industries.
• Create messaging frameworks and technical marketing content that support a broad range of applications from semiconductor ICs to fully integrated electronics devices, and from design validation to high-volume production and reliability test.
• Work with product management and R&D to translate product roadmaps and technical capabilities into market-ready messaging.
• Support sales enablement through training, tools, and customer-facing collateral that simplify complex technologies.
• Partner with field marketing and sales to support account-based marketing strategies and events.
• Identify and amplify customer success stories to showcase real-world impact and drive credibility.
• Gather customer and market insights through interviews, surveys, and event participation to inform marketing strategy.
• Collaborate with integrated marketing teams to implement digital campaigns, webinars, white papers, and technical presentations.
• Monitor pipeline performance and partner with sales to refine tactics and address gaps.
• Act as a vocal advocate for NI's platforms internally and externally, representing the voice of the product in strategic conversations.

For This Role, You Will Need:

• Bachelor's or Master's degree in Electrical Engineering, Computer Engineering, Computer Science, or related field.
• 3+ years of experience in technical marketing, product marketing, or related roles within the semiconductor or electronics industry.
• Knowledge of the semiconductor industry and related test equipment.
• Proven ability to translate complex technical concepts into compelling marketing content and strategies.
• Experience with digital marketing tools, account-based marketing, and content creation.
• Excellent communication and storytelling skills, with the ability to present to both technical and non-technical audiences.
• Strong analytical skills, with the ability to assess market trends and develop data-driven strategies.
• Excellent communication and interpersonal skills, with experience presenting technical concepts to diverse audiences.
• Proven ability to contribute to cross-functional teams and influence without direct authority.
• Experience in working with multifaceted cultures & countries, as part of a global organization.
• Excellent verbal and written English skills required.
• Travel: Some domestic and international travel could be required on an irregular basis (~10-20%).

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

Our compensation philosophy is simple: we pay a competitive base salary, within the local market in which we operate, and reward performance during our annual merit review process. The salary range for this role is $100,000 - $125,000 annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.

ABOUT US

WHY EMERSON

Our Commitment to Our People

At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.

Work Authorization

Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

Accessibility Assistance or Accommodation

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ABOUT EMERSON

Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.

With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!

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