Location: Remote - (United States)

Posted: October 7, 2025

Job Type: Full Time

Req# 2025-5222

Sales

Position Summary

The Director, Lead Generation will architect and scale Empower's demand creation engine into a predictable growth system. This leader will design high-output demand programs, apply AI-driven targeting, and build a high-performance team that ensures a steady flow of qualified, conversion-ready clinic leads. Success in this role means delivering precise targeting of high-value clinics, building scalable multi-channel demand programs, and fueling Empower's position as the leader in cash-based compounding for Hormone Replacement Therapies and other integrative treatments.

Duties and Responsibilities

Market Intelligence & Pipeline Strategy

• Define and continuously refine ideal customer profiles (ICPs) across integrative, concierge, telemedicine, and specialty cash-based clinics.
• Segment pipeline strategy by clinic type, prescribing behavior, and therapeutic focus (Hormone Replacement Therapies, weight management, IV nutrition, regenerative medicine, chronic care management).
• Build pipeline models with conversion, velocity, and quality thresholds to ensure predictable and measurable growth.
• Partner with Market Intelligence and Sales Leadership to anticipate emerging provider trends and align targeting.

Multi-Channel Demand Engine

• Architect outbound campaigns, inbound lead capture, event-driven demand, and partner-based programs.
• Align closely with Marketing to integrate content, education, and digital campaigns tailored for cash-based clinics.
• Leverage conferences, telemedicine forums, referral networks, and professional associations as high-conversion lead sources.
• Continuously optimize spend and channel mix to maximize ROI.

Data Discipline & Operating System

• Establish a single source of truth across Salesforce CRM, marketing automation, and analytics platforms.
• Build intake, routing, and follow-up processes that ensure speed-to-lead and maximize conversion.
• Deliver executive dashboards with visibility into lead volume, conversion rates, pipeline ROI, and forecasted revenue impact.
• Ensure transparency of pipeline metrics across Sales, Finance, and Operations.

AI-Driven Demand Transformation

• Deploy predictive AI models to score leads by likelihood to convert and long-term value for cash-based therapies.
• Automate outreach with AI-generated scripts, email cadences, and clinic-specific microsites.
• Use conversation intelligence to coach SDRs/BDRs and continuously refine targeting messages.
• Implement AI-enabled lead routing to optimize territory alignment with clinic type and growth stage.

Team Building & Leadership

• Build and scale the Lead Generation/SDR function to fuel aggressive growth targets.
• Recruit, train, and retain top-performing SDRs and demand-generation specialists with experience targeting healthcare providers.
• Create structured coaching, KPI scorecards, and progression pathways into sales and account management roles.
• Foster a culture of accountability, service excellence, and data-driven decision-making.

Knowledge and Skills

• Expertise in pipeline design, lead generation, and demand creation in high-growth B2B or healthcare settings.
• Experience targeting cash-based clinics and providers in integrative medicine, concierge health, or wellness markets strongly preferred.
• Proven ability to integrate AI and automation into sales and marketing workflows.
• Strong command of Salesforce CRM, marketing automation, and analytics platforms.
• Skilled at translating lead metrics into predictable pipeline and revenue outcomes.
• Strong leadership experience building and scaling high-performance SDR/lead generation teams.

Key Competencies

• Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
• Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
• Resourcefulness: Secures and deploys resources effectively and efficiently.
• Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
• Ensures Accountability: Holds self and others accountable to meet commitments and objectives.
• Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Values

• People: Our people define who we are as a company, and we believe that understanding and addressing the needs of our team, clients, and community is fundamental to fostering a culture of support and growth.
• Quality: Quality stands at the core of our mission, reflecting our commitment to excellence in every medication we produce.
• Service: We are here to serve others. Every interaction with our patients, providers, employees and other stakeholders comes from a place of service.
• Innovation: By continuously exploring new methodologies and embracing technology, we ensure that every solution we offer is at the forefront of pharmaceutical care.

Experience and Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 10+ years of progressive experience in lead generation, sales development, or demand creation, with at least 5 years in leadership.
• Demonstrated success in building scalable demand engines that deliver predictable pipeline and revenue growth.
• Direct experience leveraging AI and data-driven targeting to optimize lead generation performance.

Benefits

We offer comprehensive benefits to support your health, well-being, and future, including medical, dental, and vision coverage, paid time off, 401(k) matching, wellness perks, IV therapy, and compounded medications. Learn more: https://careers.empowerpharmacy.com/benefits/