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This Position reports to:
Product Marketing Manager

Your role and responsibilities

In this role, you will have the opportunity to drive the product marketing strategy for ABB's Wiring Accessories and Home Automation portfolio within the assigned market. Each day, you will implement targeted marketing activities, support the Sales organization with product expertise, and contribute to business growth across the Residential and Commercial & Industrial Buildings (CIB) segments.

This role contributes to the Electrification Business Area - Smart Buildings Division in Singapore. Main stakeholders include Sales, Channel Partners, System Integrators, Consultants, Specifiers, and Global Product Management teams.

The work model for the role is: #Linkedin-Hybrid

This role is contributing to the Electrification Business Area - Smart Buildings Division in Singapore. Main stakeholders are Sales, Channel Partners, System Integrators, Consultants, Specifiers, and Global Product Management teams.

You will be mainly accountable for:

• Drive and implement product marketing strategy for ABB's Wiring Accessories and Home Automation portfolio ensuring clear value propositions and market positioning aligned with global direction.
• Support Sales and channel partners with product expertise, training, and technical/marketing enablement to improve sales efficiency and achieve annual product targets.
• Develop and execute marketing and launch plans, monitor performance against targets, and initiate corrective actions where needed.
• Lead business development activities, including project lead generation, pipeline building, and engagement with developers, consultants, M&E contractors, and system integrators in the Residential and CIB segments.
• Conduct market intelligence on trends, competitors, and customer insights to guide local portfolio actions and support growth initiatives.

Our team dynamics

You will join dynamic team, where you will be able to thrive.

Qualifications for the role

• You are highly skilled in product marketing methodologies and have strong familiarity with the electrical, building technologies, and smart home automation market.
• You have min 3 years of experience in product marketing, business development, or a related field within electrical distribution, building automation, IoT, or smart home technologies.
• You possess solid knowledge of marketing tools, CRM platforms, and digital enablement tools.
• You are passionate about customer engagement, communication excellence, cross functional collaboration, and driving product adoption in the market.
• Degree in Electrical Engineering, Business, Marketing, or a related field.
• You are comfortable communicating in English and Mandarin (additional regional languages are advantageous).

More about us (Mandatory)

ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division's highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers' carbon reduction strategies.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.