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This Position reports to:
Marketing Manager

We are looking for a Product Market i ng Manager to play a key strategic ro l e i n our organization, focused on new product introductio n s and market penetratio n . This role i s responsible for developing and exe c uting marketing strategies is product portfolio , ensuring they align with the ELIP product managers, portfolio strategies and business targets. This role demands a proactive, strategic thinker who can bring creative energy to customer-facing and d i gital initiatives .

This position reports directly to the Commercial Portfolio Manager, (Marketing Director by interim), and requires a minimum of 2 days presence at the ABB Iberville office.

Responsibilities:

• Product M arket i ng Strateg y : Define and drive the an n ual product market i ng strategy for new and exist i ng products, includ i ng market pos i tioning, value propositio n development and messaging ensuring alignment with the d i vis i on's strategic pillars and b usiness targets. This i ncludes value propos i tion (with VOC) and product pos i tioning.
• Product L aunch & Promot i o n Exe c utio n : Translate strategy i nto action by developing and managing the detailed roadmap for product launches and promot i o n al campaigns, includ i ng objectives, timelines, budgets, creative d i rection, stakeholder coordinatio n , and deployment.
• Digital Campaign Ownership of Product L aunch and Promo : Develop and execute creative, i ntegrated product digital campaign s in co l laboratio n with d i gital Market i ng.
• Co n tent creatio n : Util i ze existing co n tent and develop new materials that co n vey c lear and engaging messages, incorporate compelling v i suals, and highlight strong value propositions. This includes c o n tent creation for sales tools such as brochures, se l l sheets, catalo g s, and other d i gital tools.
• Perfor m ance Monitorin g : Define and track KPIs for product market i ng
  initiatives. Prov i de regular performance dashboards and recommendatio n s for improveme n t, ensuring all initiatives co n tribute to sales and market share growth.
• Cross-Functio n al Alignment : Act as the key liaison between Product Management, Sales, and Market i ng, ensuring full alignment and effective on market priorities, l aunch timelines, and sales enablement initiatives.
• Accountability and Ownership: Oversee all market i ng activities, promotio n , and support the Fron t -End Sales (FES) organ i zatio n in driv i ng revenue of respective products. Cand i dates must be experienced in the creatio n and management of relationships with key c ustomers and external influe n cers. Ind i rect l eadership of a cros s -functional executio n team will be a key component to achieving o b jectives in this role .
• M arket Analysis : Coordinates w i th cros s -functional and c ros s -d i visio n product marketing and sales team members to define appropriate forecasts and plans. Collects, evaluates, and shares customer research, market conditions, and competitive data, with a focus on lead times, specification acceptance, and pricing.

Qualifications for the role:

• Mi n imum 8-10 years of experience in market i ng, project management, and product management functio n in B2B industries (all three areas are esse n tial to succeed in this role) including 5 years in a strategic ro l e .
• Bachelor's degree in market i ng, communications or related field .
• Ex c eptio n al organizational sk i lls and ability to manage mult i ple projects autonomous l y and set priorities.
• Stro n g inf l uence and collaboratio n skills; you can align with internal and external stakeho l ders without formal authority .
• Ex c ellent communication sk i lls in English and Fren c h ; with a track record of engaging both internal and external stakeholders . English is necessary to communicate with clients outside of Quebec.
• Familiarity w i th digital market i ng tools and platforms .
• Creative and positive spirit w i th the ability to innovate and thrive in a dynamic; changing; often pressur e -packed env i ro n ment.
• Analytical thinker with ability to co n vert insights and KPIs into actionable plans.
• Comfortable working in a m atrixed; fas t -paced env i ronmen t with multiple priorities.
• Prof i ciency in market research and analysis tools .
• Experience in creating; managing marketing content .
• Prove n ability to translate features t o benefi t .
• Stro n g project management; organizatio n al skills with attention to detail .
• Knowled g e of Salesforce; Smartsheet; Power B I; other data/system tools.

Employment Equity & Inclusion Statement (Canada)

ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada's diversity, including:

• Women

• Indigenous Peoples

• Members of visible minorities

• Persons with disabilities

ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.