Job Summary

We are seeking a strategically oriented, highly organized, and creatively proficient Marketing Manager to oversee the global offline and digital presence of company brands. This critical role is responsible for end-to-end Exhibition Management and the strategic development of company WeChat Ecosystem, with the core objective of enhancing brand authority, expanding market penetration, and driving high-quality lead generation to support the company's long-term business objectives.

In This Role, Your Responsibilities Will Be:

• Lead the full lifecycle of industry trade shows and corporate events, covering booth strategy, vendor management, on-site execution, stakeholder coordination, lead tracking and performance analysis, to maximize event ROI.

• Manage daily operation and strategic growth of WeChat Official Account and Video Channel, including content planning, copywriting, visual optimization and fan engagement, to elevate account influence and user activity.

• Develop and execute integrated content calendars, aligning offline events with online digital campaigns for consistent brand messaging, tone and visual identity across all channels.

• Build and optimize the company's private traffic pool (WeChat groups), enhance user interaction via campaigns, live streaming and social CRM, to improve user loyalty and conversion.

• Lead the production of marketing collaterals including digital posters, short video scripts, bilingual press releases and brand materials, ensuring professionalism and brand consistency.

• Source, evaluate and manage external partners (design, booth construction, PR agencies), ensuring quality delivery, on-time completion and budget compliance.

• Define and monitor KPIs for exhibitions and WeChat operations, conduct data analysis and provide actionable insights to optimize marketing strategies.

• Uphold brand guidelines, ensuring all marketing activities and materials maintain the company's professional, high-end brand image and global standards.

Who You Are:

A proactive problem-solver with a strong aesthetic sense, excellent communication skills, and the flexibility to travel for event-related work as required. You possess a results-oriented mindset, strong organizational capabilities, and the ability to thrive in a dynamic, fast-paced environment while maintaining attention to detail and adherence to high professional standards.

For This Role, You Will Need:

• Bachelor's degree or above in Marketing, Engineering, or related disciplines.

• A minimum of 8 years of proven experience in marketing communications (Marcom), event management, and digital marketing, with preferred experience in B2B or premium B2C industries.

• Expert-level proficiency in WeChat backend operations, as well as in-depth understanding of TikTok, Little Red Book, and the latest digital marketing trends in the Chinese market.

• Demonstrated capability in managing complex logistics for large-scale exhibitions, effectively prioritizing tasks, and meeting multiple deadlines simultaneously.

• Exceptional English writing and editing abilities, with the capacity to independently create and refine bilingual marketing content.

• Occupational Health and safety acumen

ABOUT US

WHY EMERSON

Our Commitment to Our People

At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.

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ABOUT EMERSON

Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.

With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!

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