JOB PURPOSE :

The Head of Social Channels has a strategic role designed to position our Principal as a dynamic, global leader across their portfolio. This individual will be responsible for driving a consistent and evidence-based narrative and plan for the Principal's positioning, ensuring that our leadership campaigns are Principal-led and resonate with our target audiences.

KEY ACCOUNTABILITIES

Job Specific Accountabilities

• Develop and execute strategies to enhance the Principal's presence and reputation as a global leader.
• Craft and disseminate a consistent narrative across all social channels, aligning with the Principal's vision and organizational goals.
• Lead Principal-led leadership campaigns, coordinating with internal teams to ensure message consistency and impact.
• Produce high-quality editorial, media, social, and influencer content that aligns with our brand voice and messaging.
• Manage effective stakeholder relations across the portfolio, ensuring that all communications are cohesive and support the Principal's objectives.
• Analyze social media trends and data to inform strategy and content creation, ensuring our social presence is proactive and responsive to the changing digital landscape.
• Collaborate with cross-functional teams to integrate social media strategies with broader marketing and communication plans.

Generic Accountabilities

Management

• Plan and supervise the activities of the personnel and resources of the Section to achieve the Department objectives in an efficient and cost-conscious manner while ensuring implementation of approved operational plans for the Section in line with Department objectives.
• Develop the knowledge, competencies and innovative spirit in the Section and support the establishment of Personal Development Plans (PDP's), Succession Planning and Talent pipeline within the Section in coordination with the Human Capability Group to continuously develop employees with emphasis on UAE Nationals to meet Emiratization targets.

Budgets and Operational Plans

• Compile and provide input for preparation of the Department budgets and regularly monitor expenditure against approved the Section budget levels.
• Investigate, highlight and reconcile any significant variances to ensure effective performance and cost control.

Policies, Systems, Processes & Procedures

• Lead the implementation of approved Section policies, processes, systems, standards, procedures and internal controls in order to support execution of the Department work programs in line with Company and International standards.

Performance Management

• Implement the Company Performance Management System for individuals within the Section in accordance with Company approved guidelines and continuously monitor the achievement of the Section KPIs related to the approved Annual Performance Management Contract and the Balanced Score Card.

Organisation Structure and Development

• Review, develop and recommend the appropriate organisation structure for the Section that will best utilise human capital while proactively incorporating sustainability into the on-going work practices to meet the business objectives.

Innovation and Continuous Improvement

• Encourage innovation, enhance employee motivation and support initiatives for implementation of Change Management to continuously improve operations and services.
• Propose improvements in internal processes against best practices in pursuit of greater efficiency in line with ISO standards in order to define intelligent solutions for issues confronting the Section.

Health, Safety, Environment (HSE) and Sustainability

• Support the institution of an HSE culture and ensure compliance with relevant HSE policies, procedures, systems & controls and applicable legislation and sustainability guidelines across the Section in line with international standards, best practices and ADNOC Code of Practices.
• Ensure adequate HSE training and induction for all Section employees to meet HSE standards.

Management Information Systems (MIS) and Reports

• Prepare all Section MIS and progress reports to provide accurate and timely reports and necessary information to Company Management to effectively manage the business.

COMMUNICATIONS & WORKING RELATIONSHIPS:

Internal

• Vice President, Media, Issues & Crisis
• Any other Function / Division, as required.

External

• External organizations, Media etc.
• ADNOC Group Companies.

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:

Minimum Qualification

• Bachelor Degree communications, Media or equivalent.

Minimum Experience & Knowledge & Skills

• 15 years of professional experience in social media management, public relations, or a related field.
• Strong leadership skills with the ability to drive initiatives and influence stakeholders.
• Excellent communication and editorial skills, with a knack for storytelling and content creation.
• Adept at data analysis and using insights to drive social media strategy.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.