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This position reports to:
Product Marketing Director (부장)

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Your Role and Responsibilities

In this role, you will lead product marketing and tendering activities for Medium and Low Voltage (MV & LV) Switchgear solutions within ABB Electrification business in Korea. Your portfolio will focus on MV/ LV switchgear and associated protection, control, and digital solutions, ensuring strong market positioning, competitive tendering execution, and sales enablement.

You will work closely with factories, global product groups, engineering teams, and the local Sales organization to adapt ABB's global MV/ LV switchgear strategy to the Korean market. This includes analyzing customer requirements, preparing technical-commercial proposals, supporting key tenders, and coordinating product localization where required. Occasional overseas travel may be needed for factory coordination or global alignment.

The work model for the role is: hybrid # LI-hybrid

This role is contributing to the Electrification Business Area - Distribution Solutions Division in South Korea. Main stakeholders are local EPCs, contractors, end users, ABB Sales & Operations teams, and Global Marketing organizations.

You will be mainly accountable for:

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Lead the tendering process for key MV/LV switchgear opportunities, including specification review, technical clarification, solution configuration, and commercial offer preparation.
• Provide technical expertise to Sales teams, ensuring accurate sizing, product selection, compliance with customer requirements, and competitive pricing strategies.
• Support Sales through customer presentations, product demonstrations, bid defense sessions, and training activities.
• Work with Engineering, Operations, and Supply Chain to ensure project feasibility, product availability, and alignment on delivery commitments.
• Provide feedback on market needs, competitor activity, and customer specifications to global product groups for roadmap and localization decisions.

Qualifications for the role

• Interest in MV/LV switchgear or related electrical equipment product marketing, tendering, technical sales, or product management
• Bachelor's degree in Electrical Engineering or a closely related field.
• Basic technical understanding of MV/LV switchgear, protection & control devices, circuit breakers, busbar systems, arc flash mitigation, digital monitoring, and related IEC standards.
• Proficiency in marketing tools, CRM systems, and MS Office; SAP experience is a plus.
• Business ‑ level proficiency in English and native ‑ level Korean fluency.
• Willingness to travel occasionally for coordination, customer meetings, or training (local/Overseas) .

More about us

ABB's Electrification Business Area is a global leader in electrical products and solutions, operating in more than 100 countries, with over 200 manufacturing sites. Our 50,000+ employees are dedicated to transforming how people live, connect and work by delivering safe, smart and sustainable electrification solutions. We are shaping the future trends of electrification, differentiating through technological and digital innovation while delivering an outstanding experience through operational excellence for our customers across utilities, industry, buildings, infrastructure and mobility. For more information visit https://go.abb/electrification

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.