We are seeking a Head of Commercialization to join the Communication & Relations Group of the King

Abdulaziz Center for World Culture Department

The King Abdulaziz Center for World Culture (Ithra) is an iconic landmark building, a beacon for knowledge to

illuminate, inspire, and catalyze the potential of the Kingdom's vast talent pool. Ithra is an all-purpose culture

destination, an environment for transformative experiences to unlock the power of potential through mastery

in arts, science, literature, and innovation. Facilities include an idea lab, library, theater, museum, energy

exhibit, art gallery, children's museum, and a knowledge tower housed under one roof to provide visitors with

an immersive and transformative experience.

You will have overall responsibility for managing Ithra's ticketing pricing strategy, sales, and marketing activities

in addition to the development, strategizing, and implementation of Ithra's marketing and sales opportunities

and plans with the key target of increasing sales revenue and driving traffic to the Center via targeted marketing

campaigns. You must demonstrate thorough knowledge in marketing, financial and sales planning, and align

with the existing marketing initiatives, campaigns, and the overall purpose of Ithra's communications function.

Regular management of marketing sales ensuring they are on track for achieving KPIs.

Set sales and marketing KPIs to manage activity within the team.

Oversee all marketing activity and ensuring it fits with the Ithra marketing strategy.

Report on activities toward targets to Ithra senior management.

Put together a content marketing strategy for Ithra.

Ensure Ithra is search engine optimized to maximize inbound sales opportunities.

Meet marketing and sales financial objectives by forecasting requirements; preparing an annual budget;

scheduling expenditures; analyzing variances; initiating corrective actions.

Analyze trends and results; establishing pricing strategies; recommending selling prices; monitoring

costs, competition, supply, and demand.

Identify marketing opportunities by identifying consumer requirements; defining market, competitor's

share, and competitor's strengths and weaknesses; forecasting projected business; establishing

targeted market share.

• Improve product marketability and profitability by researching, identifying, and capitalizing on market

opportunities; improving product packaging; coordinating new product development.

Provide information by collecting, analyzing, and summarizing data and trends.

Apply a detailed analysis of the Center's commercial activities including the identification of new

revenue streams, partnerships, and development of pricing strategies.

Identify and recommend new revenue generating business opportunities

Coach and develop other team members

Code - 3618

Bounty Hunter World