Grade ISupports the implementation of marketing, brand and comms programmes for the business. Supports the development, management and delivery of strategic programmes for the marketing team and adopts and adapts global brand offers, leveraging consumer & customer insights to drive innovation, defining country plans by brand and managing brand guidelines and policy.Entity:
Customers & Products

Job Family Group:
Marketing Group

Job Description:

Job Purpose

• Help those workshops who are cooperating with Castrol to generate more traffic and empower them to improve their service level via multiple & integrated digital solutions.
• Build up standardized & replicable model of relevant digitalized solutions and promote the digitalized solutions to more workshops then formulate the high value-added offer to be differentiate with key competitors.

Key Accountabilities:

• Lead the holistic planning of O2O business in IWS channel based upon business rationale & consumer insight, including but not limited to Douyin, WeChat Channels, Kuaishou etc.
• Explore innovative marketing tools, optimize existing tools, and further improve the overall efficiency of channel offers.
• Work closely with digital suppliers to provide instant feedback to workshops about execution details and direction to be improved.

Requirements:

Education

• University degree or equivalent experience in Marketing or related field

Experience

• 3-5 years of O2O related marketing role experience, FMCG industry preferred.
• Be innovative, and with strong capability of formulating marketing proposals.
• Strong analytical capability and experience of insightful data analysis.
• Great teammate & good communication skill, also willing to cooperate with cross-functional teams and fully leverage the resources of the whole organization.

Why join us?

• At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees' lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!
• We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement
Up to 10% travel should be expected with this role

Relocation Assistance:
This role is not eligible for relocation

Remote Type:
This position is a hybrid of office/remote working

Skills:

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.