Industry & Control Strategic Marketing Leader - Division Smart Power

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

This position reports to

Global Marketing Chapter Leader

Your role and responsibilities

We are looking for a Strategic Marketing Leader to develop and coordinate the execution of the strategic marketing efforts for our Industry & Control Unit. Working in the Create Awareness and Sell Agile Team will bridge the gap between the development of our innovative engineering solutions and our customers in the industrial sector bringing innovation, digital transformation, customer value management, and customer experience. • Lead the development and execution of the strategic marketing plan for the Industry and Control Agile Unit to drive market share growth in a competitive environment. • Collaborate with cross-functional teams and stakeholders to align on technical specifications, market needs, and coordinated customer strategies, ensuring alignment on key objectives and initiatives. • Conduct market research and competitive analysis to identify growth opportunities, positioning solutions effectively while enhancing customer satisfaction and loyalty through tailored CX strategies. • Analyze performance data to evaluate and optimize marketing campaigns, using customer feedback to refine strategies for improved results.

Qualifications for the role

• 8+ years of experience in marketing, preferably in industrial B2B environments.
• Knowledge of the electrification industry and the industrial sector is mandatory.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong analytical skills and ability to leverage data for decision-making.
• Excellent interpersonal skills, with the ability to work collaboratively across teams.
• Exceptional leadership and communication skills.

More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory